Market Development Strategies for Rosatom State Corporation
Sura, Roman (2019)
Sura, Roman
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019062117443
https://urn.fi/URN:NBN:fi:amk-2019062117443
Tiivistelmä
In the current state of the world economy when the electricity consumptions rise, there are growing needs to increase its production from alternative sources to meet the demands. As a result, nuclear energy is gradually conquering the market and fills in the formed niche. The competition is very high but Rosatom State Corporation stands out against the background of all as it uses successful market entry strategies and demonstrates a continuous growth due to its unique experience gained across the entire spectrum of nuclear market. Therefore, the question is which exact methods does it use?
The research is done through deductive methods, alongside the qualitative and quantitative research. The thesis includes both primary and secondary data. The primary data is collected through personal communication with the actual employees, whereas the secondary data comes from electronic materials, articles and books. All the sources of information are referenced.
The thesis aims to observe what methods of market development Rosatom uses for its internationalisation which leads to order book replenishment. Furthermore, as there are uncertainties with the future of the state financing of Rosatom construction projects and possible reductions in the number of jobs in existing industries,
alternative development directions are also studied. There are descriptions of different competitive advantages and exclusivities of Rosatom alongside deep information about each cooperation from every partner country of the corporation.
The research is done through deductive methods, alongside the qualitative and quantitative research. The thesis includes both primary and secondary data. The primary data is collected through personal communication with the actual employees, whereas the secondary data comes from electronic materials, articles and books. All the sources of information are referenced.
The thesis aims to observe what methods of market development Rosatom uses for its internationalisation which leads to order book replenishment. Furthermore, as there are uncertainties with the future of the state financing of Rosatom construction projects and possible reductions in the number of jobs in existing industries,
alternative development directions are also studied. There are descriptions of different competitive advantages and exclusivities of Rosatom alongside deep information about each cooperation from every partner country of the corporation.