CUSTOMER SATISFACTION SURVEY: A Study of Shree Kileshwor Saving and Credit Cooperative ltd.
shrestha, Madhav (2019)
shrestha, Madhav
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019061717129
https://urn.fi/URN:NBN:fi:amk-2019061717129
Tiivistelmä
It is an undisputed fact that the cooperatives in Nepal have been considered the backbone for the economy with the main motto of ‘One for all and all for one.’ It is a joint ownership of local people having 25 members where the shares are issued to the general public and the board members. The organization is established in a community to uplift the living standard of the in-need people giving them financial assistance at some certain interest rates. Besides this, it also collects the money from the general public and encourages them to save from their earnings.
The aim of the study was to find out the level of satisfaction among the customers of the organization through the services rendered by Shree Kileshwor Saving and Credit Cooperative ltd. The objective of this research was to measure the level of satisfaction applying the quantitative research method interviewing 25 customers of the organization. The commissioner of the thesis was Ms. Sapana Maharjan working as a Manager. The aim of the study was to assess the level of customer satisfaction and also find out the possibilities of increasing the quality of services along with increasing the number of customers. Based on these results, Shree Kileshwor Saving & Credit Co-operative Limited should consider those factors to meet the higher profit of the company and increase the customer retention.
In order to meet the organizational target and goal, the cooperatives in Nepal have forwarded various schemes and services rendered by private and public sectors. Besides these, the way of working or administrative procedures are quite easier and simple compared to banks and other financial institutions.
Such studies have been conducted previously but there are very few especially in the case of Nepal. Therefore, such studies will help the new researchers in the future and also help the commissioner to assess the quality of customer service. Considering these situations, the survey was carried out.
The aim of the study was to find out the level of satisfaction among the customers of the organization through the services rendered by Shree Kileshwor Saving and Credit Cooperative ltd. The objective of this research was to measure the level of satisfaction applying the quantitative research method interviewing 25 customers of the organization. The commissioner of the thesis was Ms. Sapana Maharjan working as a Manager. The aim of the study was to assess the level of customer satisfaction and also find out the possibilities of increasing the quality of services along with increasing the number of customers. Based on these results, Shree Kileshwor Saving & Credit Co-operative Limited should consider those factors to meet the higher profit of the company and increase the customer retention.
In order to meet the organizational target and goal, the cooperatives in Nepal have forwarded various schemes and services rendered by private and public sectors. Besides these, the way of working or administrative procedures are quite easier and simple compared to banks and other financial institutions.
Such studies have been conducted previously but there are very few especially in the case of Nepal. Therefore, such studies will help the new researchers in the future and also help the commissioner to assess the quality of customer service. Considering these situations, the survey was carried out.