Promoting International Degree Programmes in Moscow and Saint Petersburg: An Action Plan for Haaga-Helia University of Applied Sciences
Plakhotniuk, Ekaterina (2019)
Plakhotniuk, Ekaterina
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019061116501
https://urn.fi/URN:NBN:fi:amk-2019061116501
Tiivistelmä
The thesis will focus on determining different tactics on how to attract international students to Haaga-Helia University of Applied Sciences from Russian cities Saint-Petersburg and Moscow. The thesis will review existing differences between Russian and Finnish Educational System, as well as explain the difference between a University of Applied Sciences and a traditional University. Also, it will cover a way how to communicate in the best way the value that Haaga-Helia UAS offers through tuition fees. The thesis will also collect and compare the ideas and solutions that will help Haaga-Helia UAS acquire more international students from Russia through participating in various exhibitions and benchmarking with other Universities.
Two problems will be discussed in this Thesis: What are the major factors that influence the decision making of an international student when applying for Universities for higher education and who are the actual decision makers?
The research will be based on qualitative (in-depth interviews) and I will also use my own observations, perceptions, motivation and behavior analysis to address the issue of this thesis.
Two problems will be discussed in this Thesis: What are the major factors that influence the decision making of an international student when applying for Universities for higher education and who are the actual decision makers?
The research will be based on qualitative (in-depth interviews) and I will also use my own observations, perceptions, motivation and behavior analysis to address the issue of this thesis.