Digital transformation- case study Crown World Mobility
Hai Anh, Nguyen (2019)
Hai Anh, Nguyen
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019060214027
https://urn.fi/URN:NBN:fi:amk-2019060214027
Tiivistelmä
Smart and connected products dramatically effect to entire business industries when it occurs. It provides marvelous opportunities for new functions and generates far more reliability method.The purpose of the thesis work was to find a strategy for companies to driving success in digital transformation and under the impact of the smart and connected product.The theoretical part of the thesis consists of defining smart connected products and presents key elements to success in digital transformation.The research is conducted following the desk study. The study case was written base on Crown World Mobility company. The author had a chance to work with this company in a project related to digitization. In the project, the company expected to identify new ways of doing their traditional services that will become more attractive to the corporate also relevant to our private customers. The topic of the project is “Customers for life –optimizing the omni-channel service delivery through digitization.”