Experimental product launch to Kazakhstan. Case company Lammin Ikkunat Oy
Kurban, Amankeldi (2019)
Kurban, Amankeldi
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019052211229
https://urn.fi/URN:NBN:fi:amk-2019052211229
Tiivistelmä
The goal of this thesis work is to set the final price of the window products exported by Lammin Ikkuna Oy to Kazakhstan’s market and sell the first product.
Thesis commissioner - Lammin Ikkuna Oy is a small Finnish company that manufactures custom-made windows and doors in Finland. The company export products also to other countries including Russia, Latvia, Sweden, and the USA. At present, the case company has a certain financial issue in local and foreign markets, in the Russian market particularly, after the devaluation of Rubble. The company decided to increase sales by expanding its products to a new market – Kazakhstan.
A new business entity was created between Lammin Ikkuna Oy and Steklo-Service LLP, local glass manufacturing company in Uralsk, Kazakhstan. Regardless of promising opportunities from the new market, the entity has not been active for 2 years. Two main issues that the entity is facing are sales and pricing of exported products.
Action based research method was applied for this thesis. Primary data was collected by conducting an in-depth conversation with company employees, observation and meeting attendances. Secondary data was collected from books, articles, and the Internet.
Certain limitations appeared during the research method implementation. The research method applied only partially due to the number of researchers and researcher´s qualification. Derived results were carefully reflected in the final chapter of the research paper. Thesis commissioner is satisfied with the work completed.
Thesis writer has completed his internship in Lammin Ikkuna Oy.
Thesis commissioner - Lammin Ikkuna Oy is a small Finnish company that manufactures custom-made windows and doors in Finland. The company export products also to other countries including Russia, Latvia, Sweden, and the USA. At present, the case company has a certain financial issue in local and foreign markets, in the Russian market particularly, after the devaluation of Rubble. The company decided to increase sales by expanding its products to a new market – Kazakhstan.
A new business entity was created between Lammin Ikkuna Oy and Steklo-Service LLP, local glass manufacturing company in Uralsk, Kazakhstan. Regardless of promising opportunities from the new market, the entity has not been active for 2 years. Two main issues that the entity is facing are sales and pricing of exported products.
Action based research method was applied for this thesis. Primary data was collected by conducting an in-depth conversation with company employees, observation and meeting attendances. Secondary data was collected from books, articles, and the Internet.
Certain limitations appeared during the research method implementation. The research method applied only partially due to the number of researchers and researcher´s qualification. Derived results were carefully reflected in the final chapter of the research paper. Thesis commissioner is satisfied with the work completed.
Thesis writer has completed his internship in Lammin Ikkuna Oy.