Increasing the experience value of The Helsinki Distilling Company distillery tour
Helppikangas, Heikki-Tapio (2019)
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Lataukset:
Helppikangas, Heikki-Tapio
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019052111019
https://urn.fi/URN:NBN:fi:amk-2019052111019
Tiivistelmä
The thesis was made as a research and development process for The Helsinki Distilling Company to improve their distillery tour. The main purpose of the thesis was to design an improved distillery tour experience product for Helsinki Distilling Company with two sub-objectives of adapting the current distillery tour to be more suitable for the growing logistical needs of the Helsinki Distilling Company production line and testing the feasibility of Positive Emotions component of Memorable Experience Design Framework for creating experience products for industrial tourism section.
The experience product development took an edusthetic experience perspective to enhance the feeling of appreciation towards the products and brand of The Helsinki Distilling Company and the craft of distilling. The development process was supported with Design Thinking development process framework and a qualitative survey conducted by the author on the distillery tour visitors between 1.9.2018 - 21.10.2018.The author furthermore used Bulancea and Egger’s (2015) Memorable Experience Design framework’s Positive Emotions component to support the development process and to test the component’s practical feasibility as a tool for creating experience products.
Conducted survey was a combination of open-ended and closed questions, with a section evaluating the experience’s service quality as a description for the experience value of the to be improved distillery tour. The research provided 20 sample points that were used to empathize with the current customer base of the distillery and their wants and needs for the experience product.
As a result of the thesis the author created a blueprint for an improved distillery tour product, that would theoretically help The Helsinki Distilling Company with their growing logistical needs while increasing the experience value of the distillery tour. The blueprint was presented to The Helsinki Distilling Company’s Brand Ambassador, Marietta Kuivanen, who was pleased with the resulting improved experience design product. Kuivanen commented on the high likelihood of implementing many of the suggested improvements. Furthermore, the author was able to provide The Helsinki Distilling Company with a tool to continue evaluating their experience quality using the constructed survey base and suggestions for future products to enhance their range of experience products.
The author was also able to test the Positive Emotions component’s practical feasibility through the course of the development’s ideation process. Although the author was able to confirm the practical helpfulness of the component, the author believes there is a need for further research due to the small size of the data set used through the course of the thesis.
The experience product development took an edusthetic experience perspective to enhance the feeling of appreciation towards the products and brand of The Helsinki Distilling Company and the craft of distilling. The development process was supported with Design Thinking development process framework and a qualitative survey conducted by the author on the distillery tour visitors between 1.9.2018 - 21.10.2018.The author furthermore used Bulancea and Egger’s (2015) Memorable Experience Design framework’s Positive Emotions component to support the development process and to test the component’s practical feasibility as a tool for creating experience products.
Conducted survey was a combination of open-ended and closed questions, with a section evaluating the experience’s service quality as a description for the experience value of the to be improved distillery tour. The research provided 20 sample points that were used to empathize with the current customer base of the distillery and their wants and needs for the experience product.
As a result of the thesis the author created a blueprint for an improved distillery tour product, that would theoretically help The Helsinki Distilling Company with their growing logistical needs while increasing the experience value of the distillery tour. The blueprint was presented to The Helsinki Distilling Company’s Brand Ambassador, Marietta Kuivanen, who was pleased with the resulting improved experience design product. Kuivanen commented on the high likelihood of implementing many of the suggested improvements. Furthermore, the author was able to provide The Helsinki Distilling Company with a tool to continue evaluating their experience quality using the constructed survey base and suggestions for future products to enhance their range of experience products.
The author was also able to test the Positive Emotions component’s practical feasibility through the course of the development’s ideation process. Although the author was able to confirm the practical helpfulness of the component, the author believes there is a need for further research due to the small size of the data set used through the course of the thesis.