B2B strategy & process development : case study
Poikkimäki, Kari (2019)
Poikkimäki, Kari
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201905139559
https://urn.fi/URN:NBN:fi:amk-201905139559
Tiivistelmä
This thesis was written for a Finnish technology start-up Grainsense, headquartered in Oulu, Finland. The company operates in the field of smart farming. The company is selling handheld measurement devices and the measurement data can then be used to make educated decisions concerning agricultural products.
Grainsense is currently planning to shift more efforts towards expansion to B2B markets and the goal of this research was to provide the company with insights of which areas need to be developed and what factors considered to make the expansion successful and as smooth as possible.
The research was conducted as a case study by reviewing relevant literature on strategy, effects of business environment on strategy and how businesses can organize their operations around strategy to implement the efficiently. After gaining better understanding of these topics and their relationships, the information was applied to a case study, combining it with information gained through discussions with various people working for Grainsense.
The main points of development were identified and the most important points to develop in order to succeed in B2B markets, were connected to the internal environment of the organization and how tasks are carried out in practice. The internal communications and workflows need to be streamlined and defined more clearly to efficiently manage operations as the business scales up and grows.
The main conclusion that can be drawn from this research, is that it is always necessary to consider the effects of new strategies on all the departments of an organization. Implementation of new strategies can radically change the nature of work employees are required to do and therefore this change has to be managed carefully to avoid possible crisis within the organization and to ensure efficient implementation of new strategies.
Grainsense is currently planning to shift more efforts towards expansion to B2B markets and the goal of this research was to provide the company with insights of which areas need to be developed and what factors considered to make the expansion successful and as smooth as possible.
The research was conducted as a case study by reviewing relevant literature on strategy, effects of business environment on strategy and how businesses can organize their operations around strategy to implement the efficiently. After gaining better understanding of these topics and their relationships, the information was applied to a case study, combining it with information gained through discussions with various people working for Grainsense.
The main points of development were identified and the most important points to develop in order to succeed in B2B markets, were connected to the internal environment of the organization and how tasks are carried out in practice. The internal communications and workflows need to be streamlined and defined more clearly to efficiently manage operations as the business scales up and grows.
The main conclusion that can be drawn from this research, is that it is always necessary to consider the effects of new strategies on all the departments of an organization. Implementation of new strategies can radically change the nature of work employees are required to do and therefore this change has to be managed carefully to avoid possible crisis within the organization and to ensure efficient implementation of new strategies.