Factors Influencing Consumers' Intention to Adopt Mobile Wallet in Ho Chi Minh City
Tu, Nhat Vy (2019)
Tu, Nhat Vy
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201905139421
https://urn.fi/URN:NBN:fi:amk-201905139421
Tiivistelmä
Vietnam in on the cusp of a payment revolution, driven by the government’s vision of a cashless society and the high smartphone penetration. An important initiative to this payment revolution is the mobile wallet technology.
The primary objective of the thesis is to gain knowledge about the current state of mobile wallet in Ho Chi Minh City, with a focus on examining effects of perceived factors on the residents of Ho Chi Minh City, and provide recommendations. The quantitative method of study was employed to collect data from the respondents.
The theoretical framework was built on the literature on the mobile wallet technology, the Technology Acceptance Model and the hypotheses adapted from the study of Nguyen & Pham (2014). In the empirical research, the attempt was to categorize the respondents into users and non-users.
The results showed that usefulness, ease of use, social influence, credibility, variety of services and mobility were deemed influential to the intention of the respondents. In addition, a large number of respondents show the intention to continue using or start using the wallet service in the future. The research is useful to stakeholders in the business of mobile wallet, it enables them to have a comparison on their performance versus the perception of the customers, thus implementing changes where necessary
The primary objective of the thesis is to gain knowledge about the current state of mobile wallet in Ho Chi Minh City, with a focus on examining effects of perceived factors on the residents of Ho Chi Minh City, and provide recommendations. The quantitative method of study was employed to collect data from the respondents.
The theoretical framework was built on the literature on the mobile wallet technology, the Technology Acceptance Model and the hypotheses adapted from the study of Nguyen & Pham (2014). In the empirical research, the attempt was to categorize the respondents into users and non-users.
The results showed that usefulness, ease of use, social influence, credibility, variety of services and mobility were deemed influential to the intention of the respondents. In addition, a large number of respondents show the intention to continue using or start using the wallet service in the future. The research is useful to stakeholders in the business of mobile wallet, it enables them to have a comparison on their performance versus the perception of the customers, thus implementing changes where necessary