Development of a general maturity model for Smart Tourism Destinations
Blaser, Markus (2019)
Blaser, Markus
2019
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201905027288
https://urn.fi/URN:NBN:fi:amk-201905027288
Tiivistelmä
With this thesis, a new maturity model for Smart Tourism Destination is developed. So far there has been no such a model in the literature.
Tourism service providers do not always work closely with the tourism organisation. The maturity model shows how cooperation can be im-proved and intensified. Every stakeholder wants a slice of the tourists' ex-penses.
By a literature study, the knowledge necessary for the development of the model is built up. On the other hand, this study serves as a basis for the development of the new model.
The tourism sector is continually changing. Tourists behave differently or have changed their needs, for example since the advent of social media. New technologies such as social media have a more significant impact on the tourism sector. Experiences that a tourist makes at a destination can thus be disseminated quickly. The power of marketing departments is dwindling because they can no longer control what is written about a des-tination. The maturity model describes how a tourism organisation can adapt to new circumstances, how it deals with the changes and reacts to them. Furthermore, the maturity model describes how a tourism organi-sation cooperates with tourism service providers. The model goes one step further in how data is exchanged.
The maturity model can only be successfully implemented if the neces-sary processes and regulations are adopted. All partners involved are committed to entertaining tourists.
Tourism service providers do not always work closely with the tourism organisation. The maturity model shows how cooperation can be im-proved and intensified. Every stakeholder wants a slice of the tourists' ex-penses.
By a literature study, the knowledge necessary for the development of the model is built up. On the other hand, this study serves as a basis for the development of the new model.
The tourism sector is continually changing. Tourists behave differently or have changed their needs, for example since the advent of social media. New technologies such as social media have a more significant impact on the tourism sector. Experiences that a tourist makes at a destination can thus be disseminated quickly. The power of marketing departments is dwindling because they can no longer control what is written about a des-tination. The maturity model describes how a tourism organisation can adapt to new circumstances, how it deals with the changes and reacts to them. Furthermore, the maturity model describes how a tourism organi-sation cooperates with tourism service providers. The model goes one step further in how data is exchanged.
The maturity model can only be successfully implemented if the neces-sary processes and regulations are adopted. All partners involved are committed to entertaining tourists.