Finnish Market Research for An Phuoc Garment Embroidery Shoes Company
Bui, Phung; Sibanda, Violet (2019)
Bui, Phung
Sibanda, Violet
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201904235800
https://urn.fi/URN:NBN:fi:amk-201904235800
Tiivistelmä
This thesis is a research about Finnish clothing companies that would be suitable distributors for An Phuoc company that is Vietnamese. An Phuoc manufactures medium to high class fashion products for Japanese and European markets. The idea about doing our thesis in Fashion clothing research is because we are both interested in Fashion and we are interest-ed in working in Fashion industry that has to do with clothing and designing.
The introduction is giving in details the overview and the structure to this thesis. Thus, introducing the commission company, basic information about Finland. The other factors that the thesis tells about is criteria about what suppliers some of the Finnish companies use and look for.
The objectives in the thesis outline theoretical framework and bench-marking in more details with the reference book in Distribution as well as possible entry modes that the company may apply for its business. These helps understand what distribution and what to consider in order to distribute. Bench-marking also help understand the comparison between companies, thus understanding the strength and weakness. While, the entry modes provide the possible options for the company. The research questions for the thesis help to understand more about what distributors’ consider in a more detailed manner and what they look for in suppliers and manufactures. The Finnish clothing companies that are researched will tell about their products and whether they are looking for more suppliers and manufactures. Furthermore, they will tell what their current manufactures are and what they consider for new partners.
The conclusion will tell about the outcomes of the research, recommendations as our learning through the researching of Finnish clothing companies.
The introduction is giving in details the overview and the structure to this thesis. Thus, introducing the commission company, basic information about Finland. The other factors that the thesis tells about is criteria about what suppliers some of the Finnish companies use and look for.
The objectives in the thesis outline theoretical framework and bench-marking in more details with the reference book in Distribution as well as possible entry modes that the company may apply for its business. These helps understand what distribution and what to consider in order to distribute. Bench-marking also help understand the comparison between companies, thus understanding the strength and weakness. While, the entry modes provide the possible options for the company. The research questions for the thesis help to understand more about what distributors’ consider in a more detailed manner and what they look for in suppliers and manufactures. The Finnish clothing companies that are researched will tell about their products and whether they are looking for more suppliers and manufactures. Furthermore, they will tell what their current manufactures are and what they consider for new partners.
The conclusion will tell about the outcomes of the research, recommendations as our learning through the researching of Finnish clothing companies.