Green Key-certification application process: Case Hotel Kalliohovi and Hotel Raumanlinna
Huuhka, Jonna (2018)
Huuhka, Jonna
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201904024239
https://urn.fi/URN:NBN:fi:amk-201904024239
Tiivistelmä
The purpose of the thesis was to achieve the Green Key award for Hotel Raumanlinna and to get the application started for Hotel Kalliohovi. The Hotel Management wanted to pursue the Green Key award after Hotel Raumanlinna and Hotel Kalliohovi detached from the Best Western chain and started operating as independent hotels. The management saw it as an important aspect to promote sustainability and a few key customers demanded an ecolabel from the hotel in order to continue cooperation with the hotel. The author of this thesis was asked to conduct the application process and this thesis by the Hotel Manager.
The objectives of the thesis were to find out: 1) how to apply for the Green Key award, 2) how does to application process proceed and 3) what are the needed measures to be taken in Hotel Raumanlinna in order to achieve the Green Key award. The application process guided the entire thesis project and created the boundaries for the study. The application process was conducted in the end of 2017.
Sustainable development, sustainable marketing, sustainable tourism and ecolabelling were discussed in the theory part of this thesis. First the definitions of the subjects were clarified, and the history of the subjects was discussed. In addition, the ecolabels in Finland for hotels were introduced. Furthermore, the Green Key award and its application process were discussed in the theory part. The theory part relies on professional literature and recent information on websites.
This thesis was an action study and observation and documents were the main data collection methods. The Green Key application process influenced highly on the research methods of this thesis, because the application required observing different aspects of the premises and practices and developing them. In the empirical part of the thesis, the theory of the Green Key application process was conducted in practise in Hotel Raumanlinna and the stages of an action study were reflected to this thesis.
In this thesis, it was examined, what were the criteria of the Green Key award in each Green Key area and it was presented how Hotel Raumanlinna fulfilled those criteria. In addition, it was explained how many possible guideline points were in each area and what guideline points Hotel Raumanlinna gained and how.
The result of this action study was, that Hotel Raumanlinna achieved the Green Key award and Hotel Kalliohovi’s application process has started by utilizing the documents made for Hotel Raumanlinna.
The objectives of the thesis were to find out: 1) how to apply for the Green Key award, 2) how does to application process proceed and 3) what are the needed measures to be taken in Hotel Raumanlinna in order to achieve the Green Key award. The application process guided the entire thesis project and created the boundaries for the study. The application process was conducted in the end of 2017.
Sustainable development, sustainable marketing, sustainable tourism and ecolabelling were discussed in the theory part of this thesis. First the definitions of the subjects were clarified, and the history of the subjects was discussed. In addition, the ecolabels in Finland for hotels were introduced. Furthermore, the Green Key award and its application process were discussed in the theory part. The theory part relies on professional literature and recent information on websites.
This thesis was an action study and observation and documents were the main data collection methods. The Green Key application process influenced highly on the research methods of this thesis, because the application required observing different aspects of the premises and practices and developing them. In the empirical part of the thesis, the theory of the Green Key application process was conducted in practise in Hotel Raumanlinna and the stages of an action study were reflected to this thesis.
In this thesis, it was examined, what were the criteria of the Green Key award in each Green Key area and it was presented how Hotel Raumanlinna fulfilled those criteria. In addition, it was explained how many possible guideline points were in each area and what guideline points Hotel Raumanlinna gained and how.
The result of this action study was, that Hotel Raumanlinna achieved the Green Key award and Hotel Kalliohovi’s application process has started by utilizing the documents made for Hotel Raumanlinna.