From an Idea to Business Concept: Research Development Case Study Kuunvalo
Tuovinen, Tiia (2019)
Tuovinen, Tiia
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201903294000
https://urn.fi/URN:NBN:fi:amk-201903294000
Tiivistelmä
The diminishing number of art galleries at Northern Savo region is affects the possibilities of amateur photographers to gain recognition and present or sell their work. Exhibition Director of VB Photographic Centre, an organization that promotes photographical art culture in the region, has noticed the need for a new platform that enables similar activities to galleries. An idea for a new business concept was put forward and a need for a new service was established. The objective of this study was to create an effortless and cost-effective business concept based on the preliminary idea and report results.
The methodology for the study was a research development case study that focused on service design as a primary approach. First theoretical framework for service designing and business planning was gathered from literature. Then, the ideas were actualized by utilizing the information gathered and combining all the necessary components to create a service. Finally, the process was reported in this thesis with reference to theoretical foundation.
As the project was done for a client company, the most important outcomes were assessed by them. The client considered the goals were achieved. As for the service, the thesis project succeeded in creating a platform for amateur photographers to present and sell their works without a fee paid to the service provider; for customers the platform offers a marketplace to buy high-quality art.
The methodology for the study was a research development case study that focused on service design as a primary approach. First theoretical framework for service designing and business planning was gathered from literature. Then, the ideas were actualized by utilizing the information gathered and combining all the necessary components to create a service. Finally, the process was reported in this thesis with reference to theoretical foundation.
As the project was done for a client company, the most important outcomes were assessed by them. The client considered the goals were achieved. As for the service, the thesis project succeeded in creating a platform for amateur photographers to present and sell their works without a fee paid to the service provider; for customers the platform offers a marketplace to buy high-quality art.