BUSINESS PLAN FOR A PHARMACY IN BRAZIL
Rezende, Adriana (2019)
Rezende, Adriana
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2019
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201902212581
https://urn.fi/URN:NBN:fi:amk-201902212581
Tiivistelmä
Planning is becoming increasingly necessary for organizations, regardless the area in which they operate. What is not measured cannot be controlled. That said, setting goals and defining steps to reach objectives are essential to prevent unpredictable results. A business plan is a tool widely used by entrepreneurs to make decisions and minimize risks, either for starting ventures or planning strategic actions.
Consequently, this work’s objective is the elaboration of a business plan to analyze the viability of opening a pharmacy store in the city of Ilhéus, Brazil. It comprises a theoretical framework and pragmatic knowledge based on author’s expertise gained from past experiences and during the pre-startup of this project. Developed using both primary and secondary data, the planning was done through the determination of the objectives, the definition of the business, marketing and plan development: operational, marketing, human and financial resources.
In view of the above, a survey was conducted amongst potential clients to discover consumption behaviors concerning pharmaceutical products and their expectations about the services of a pharmacy. The core findings of the research indicated that establishing a pharmacy in Teotônio Vilela, Ilhéus, Brazil can be a viable and, perhaps, lucrative idea. However, challenges are to be expected, especially due to Brazil’s economic instability. In this regard, contingency strategies, as well as frequent evaluation the employed tactics, are extremely important.
Consequently, this work’s objective is the elaboration of a business plan to analyze the viability of opening a pharmacy store in the city of Ilhéus, Brazil. It comprises a theoretical framework and pragmatic knowledge based on author’s expertise gained from past experiences and during the pre-startup of this project. Developed using both primary and secondary data, the planning was done through the determination of the objectives, the definition of the business, marketing and plan development: operational, marketing, human and financial resources.
In view of the above, a survey was conducted amongst potential clients to discover consumption behaviors concerning pharmaceutical products and their expectations about the services of a pharmacy. The core findings of the research indicated that establishing a pharmacy in Teotônio Vilela, Ilhéus, Brazil can be a viable and, perhaps, lucrative idea. However, challenges are to be expected, especially due to Brazil’s economic instability. In this regard, contingency strategies, as well as frequent evaluation the employed tactics, are extremely important.