Visual branding: A guide to designing visual identity : Case: Plannr.eu
Dang, Ly (2019)
Dang, Ly
Vaasan ammattikorkeakoulu
2019
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201901281620
https://urn.fi/URN:NBN:fi:amk-201901281620
Tiivistelmä
This thesis focused on discussing the definition of visual branding and how to design a visual identity. The main objectives of this thesis
are to emphasise the importance of
visual branding, and as a final result, a brand visual identity is designed for the case company – Plannr.eu.
The theoretical framework investigated the definition of a brand, branding, and three main reasons why visual branding matters. This first part mainly serves the purpose of guiding readers through the most basic concept. After that, the following chapter studied the key concepts of visual identity as well as practical guide on how to effectively create a visual identity.
The author successfully pointed out the significance of visual identity to a brand. Most importantly, by utilising the knowledge obtained from the first two theory chapters, the visual identity package of Plann.eu was formed after three stages: research, develop and design. Hence, based on the positive feedback received from the case company, the main objective of the study was fulfilled.
are to emphasise the importance of
visual branding, and as a final result, a brand visual identity is designed for the case company – Plannr.eu.
The theoretical framework investigated the definition of a brand, branding, and three main reasons why visual branding matters. This first part mainly serves the purpose of guiding readers through the most basic concept. After that, the following chapter studied the key concepts of visual identity as well as practical guide on how to effectively create a visual identity.
The author successfully pointed out the significance of visual identity to a brand. Most importantly, by utilising the knowledge obtained from the first two theory chapters, the visual identity package of Plann.eu was formed after three stages: research, develop and design. Hence, based on the positive feedback received from the case company, the main objective of the study was fulfilled.