Feasibility of a bubble tea shop in Jakobstad : Market acceptance of bubble tea
Fröjdö, Hsiu-Mei (2018)
Fröjdö, Hsiu-Mei
Centria-ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201901111222
https://urn.fi/URN:NBN:fi:amk-201901111222
Tiivistelmä
The proposed thesis topic concentrated on setting up a business in Finland. As the Finnish economic policy has encouraged entrepreneurship possibilities, the prospects of entrepre-neurship are observed to be high and the number of self-employed immigrants has in-creased. Therefore, the objective of this thesis work was to explore the opportunities and possibilities of establishing a bubble tea shop in Jakobstad.
The process started with introducing Bubble tea and tea market in Finland. Studies in startup dimensions have been highlighted on defining entrepreneurship and examining the business planning. Marketing strategies and franchising were also studied. This sec-ondary research was made based on the literature and online sources. There were theoret-ical points found in the literature that employed the empirical research and its main themes.
The bubble tea is a new product in Jakobstad. The research was made to meet the potential market and conducted by employing both a quantitative questionnaire and qualitative inter-view. The research was carried out using face to face street interview together with free new product samples, and an in-depth telephone interview with an expert in the field. The aim was to discover the new product acceptance and target groups.
As the results of the research appeared that respondents in Jakobstad thought this product was unique but preferred it to be served as a cold drink. Some of them were not used to the texture of tapioca balls but may like to try it again. The future research should be done on the different flavors of bubble tea. This will reflect on the potential customers in Jakobstad, thus will work out as a reference for new entrepreneurs who are interested in this industry.
The process started with introducing Bubble tea and tea market in Finland. Studies in startup dimensions have been highlighted on defining entrepreneurship and examining the business planning. Marketing strategies and franchising were also studied. This sec-ondary research was made based on the literature and online sources. There were theoret-ical points found in the literature that employed the empirical research and its main themes.
The bubble tea is a new product in Jakobstad. The research was made to meet the potential market and conducted by employing both a quantitative questionnaire and qualitative inter-view. The research was carried out using face to face street interview together with free new product samples, and an in-depth telephone interview with an expert in the field. The aim was to discover the new product acceptance and target groups.
As the results of the research appeared that respondents in Jakobstad thought this product was unique but preferred it to be served as a cold drink. Some of them were not used to the texture of tapioca balls but may like to try it again. The future research should be done on the different flavors of bubble tea. This will reflect on the potential customers in Jakobstad, thus will work out as a reference for new entrepreneurs who are interested in this industry.