Study on Guangzhou Sports Polytechnic of commerce stadiums management and development strategy
Li, Wanyi (2018)
Li, Wanyi
Haaga-Helia ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201901021027
https://urn.fi/URN:NBN:fi:amk-201901021027
Tiivistelmä
As Chinas social and economic development and fitness plan, vigorous development of sport, sport consumer attitudes is also being accepted by more and more people, the rapid development of the sport industry. Operational activities in the continuous development of the sport at the same time, stadiums in particular, the College Sports Facilities operations activities in the promotion of local mass sport fitness, sport consumption and guide the masses has played a positive role well. Therefore, utilization of university sport venues and management efforts related to the smooth development of fitness, its management and operations cannot be ignored. At present, most universities have their own independent most of the sports venues, therefore, in order to achieve multi-functional sports venues college, energy-saving environmental protection, and maximize efficiency, reduce operating costs, and how to establish a scientific, sound and feasible and humane way of operation and management of great research significance. Guangzhou is a more developed economy and sports are the city in recent years, the College of Guangzhou, built a large number of new and high-level sporting facilities Including undergraduate to 24, such as the Sun Yat-sen University, etc. specialties are 46, such as Guangzhou Sports Polytechnic(this study object), and so on. According to the literature anal analysis found: At present, 70 institutions of higher learning that there own stadium operations management issues, Guangzhou Sports Polytechnic stadium as one of 70 sports colleges and universities, and its operational management, there are many worthy of study and learn from, the author of Guangzhou Sports Polytechnic to start, on how to improve their sports operations management, utilization, exploitation and development, it a win-win social and economic benefits have been studied, intended to further rove the Guangzhou City Centre the effective use and improve operational efficiency and better meet the needs of public health to provide practical theoretical basis.
This paper uses a literature review, questionnaires, logical analysis and mathematical statistics and other methods to conduct investigations and research.Summarizes the current operation and management of college sports issues, and Guangzhou Sports Polytechnic Centre status and operations in 70 universities with the City Centre to compare analysis, Guangzhou Sports Polytechnic conducted a survey of research, summarize and analyze the consumer groups consumer motivation consumer groups, the main characteristics, and consumption of consumer groups, the main factors; and based on the proposed stadium, Guangzhou Sports Polytechnic in the operating status of the main problems and operational management of the Development Strategy. Through literature search found that there is no stadium operations for the Management of colleges and universities in Guangzhou comprehensive, systematic, in-depth study, this paper literature, questionnaire, interview survey, logical analysis and mathematical statistics and other research method, and sports venues with the fifth national census, the sub-database analysis of Guangzhou, Guangzhou Stadium Resources, and the country from the current operation and management status of institutions of higher learning in the gymnasium common problems start by analyzing the research, and puts forward the appropriate operational management strategies to achieve Guangzhou colleges and universities to explore the optimal allocation of resources, sports facilities and sustainable development strategy provides an effective way to Guangzhou, the sports for the economic development planning and to provide the necessary sports theoretical support. Studies suggest that Guangzhou Sports Polytechnic Centre in the operation and management process in conjunction with its own characteristics and adapt to their surrounding environment. With the opening degree of expansion of the deepening market-oriented operation, its operational and management level has been greatly improved. Therefore, how to watch the introduction and development of the project will be a strong impact on fitness for consumption of the main factors customers. Indeed, the management system under the planned economy remaining issues still exist, there are still social and economic contradictions, but stadium construction of the huge maintenance costs of its huge investment made, and now there is a closed stadium operating mechanism, operation and management personnel lack of venue availability is not high, operating behind consciousness and the issues behind the operation means a serious impediment to the development of stadium operations. Therefore, we must actively raise funds to continue to increase the school gym renovation, building and supporting facilities of the investment, a reasonable setting, open co-ordination, increase utilization, the introduction of the Balanced Scorecard of Performance Evaluation System, the introduction of sports of management, enhance service quality control, improve the management level, the establishment of a characteristic of the times sustainable development road of college sports operations.
This paper uses a literature review, questionnaires, logical analysis and mathematical statistics and other methods to conduct investigations and research.Summarizes the current operation and management of college sports issues, and Guangzhou Sports Polytechnic Centre status and operations in 70 universities with the City Centre to compare analysis, Guangzhou Sports Polytechnic conducted a survey of research, summarize and analyze the consumer groups consumer motivation consumer groups, the main characteristics, and consumption of consumer groups, the main factors; and based on the proposed stadium, Guangzhou Sports Polytechnic in the operating status of the main problems and operational management of the Development Strategy. Through literature search found that there is no stadium operations for the Management of colleges and universities in Guangzhou comprehensive, systematic, in-depth study, this paper literature, questionnaire, interview survey, logical analysis and mathematical statistics and other research method, and sports venues with the fifth national census, the sub-database analysis of Guangzhou, Guangzhou Stadium Resources, and the country from the current operation and management status of institutions of higher learning in the gymnasium common problems start by analyzing the research, and puts forward the appropriate operational management strategies to achieve Guangzhou colleges and universities to explore the optimal allocation of resources, sports facilities and sustainable development strategy provides an effective way to Guangzhou, the sports for the economic development planning and to provide the necessary sports theoretical support. Studies suggest that Guangzhou Sports Polytechnic Centre in the operation and management process in conjunction with its own characteristics and adapt to their surrounding environment. With the opening degree of expansion of the deepening market-oriented operation, its operational and management level has been greatly improved. Therefore, how to watch the introduction and development of the project will be a strong impact on fitness for consumption of the main factors customers. Indeed, the management system under the planned economy remaining issues still exist, there are still social and economic contradictions, but stadium construction of the huge maintenance costs of its huge investment made, and now there is a closed stadium operating mechanism, operation and management personnel lack of venue availability is not high, operating behind consciousness and the issues behind the operation means a serious impediment to the development of stadium operations. Therefore, we must actively raise funds to continue to increase the school gym renovation, building and supporting facilities of the investment, a reasonable setting, open co-ordination, increase utilization, the introduction of the Balanced Scorecard of Performance Evaluation System, the introduction of sports of management, enhance service quality control, improve the management level, the establishment of a characteristic of the times sustainable development road of college sports operations.