Brand building on Instagram : case: Magisso
Toiviainen, Nelli (2018)
Toiviainen, Nelli
Laurea-ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018120920594
https://urn.fi/URN:NBN:fi:amk-2018120920594
Tiivistelmä
The subject of this thesis is brand building on Instagram. The study will focus on how to effectively use Instagram, in order to build a strong brand and reach more customers. As a part of this study, a case study of Magisso was conducted. The objective was to deepen the company's understanding of Instagram marketing and create an Instagram strategy, which the company can use to improve its marketing, sales and customer communication.
The theoretical part of this study consists of general information about social media and Instagram marketing for business, followed by instructions on how to create a successful Instagram strategy. The theoretical part utilizes articles and academic literature to present the findings. Other social media platforms were also researched for comparison. Some figures were used to illustrate and visualize the findings.
The empirical part analyses the current situation and success of Magisso's Instagram profile. The part outlines new ideas of how the company can develop its Instagram strategy, and communicate better with its target audience. The thesis concludes to discussion on the current status of Instagram marketing. The thesis will provide development ideas for the case company.
Even though Magisso has already good content on Instagram and the company has started to put more efforts on social media marketing, there is still room for improvement. The level of the case company's Instagram engagement is still quite low. This is due to the lack of structured Instagram marketing strategy.
According to the analysis, the company could improve its profile by following similar kind of accounts and commenting and liking another users content. Magisso should focus on finding the right audience, using a greater variation in content and using hashtags more effectively. All of the actions above require a well-planned Instagram marketing strategy. When the company is following the strategy and ready to make the needed changes, it will raise its brand awareness and create a loyal customer base.
The theoretical part of this study consists of general information about social media and Instagram marketing for business, followed by instructions on how to create a successful Instagram strategy. The theoretical part utilizes articles and academic literature to present the findings. Other social media platforms were also researched for comparison. Some figures were used to illustrate and visualize the findings.
The empirical part analyses the current situation and success of Magisso's Instagram profile. The part outlines new ideas of how the company can develop its Instagram strategy, and communicate better with its target audience. The thesis concludes to discussion on the current status of Instagram marketing. The thesis will provide development ideas for the case company.
Even though Magisso has already good content on Instagram and the company has started to put more efforts on social media marketing, there is still room for improvement. The level of the case company's Instagram engagement is still quite low. This is due to the lack of structured Instagram marketing strategy.
According to the analysis, the company could improve its profile by following similar kind of accounts and commenting and liking another users content. Magisso should focus on finding the right audience, using a greater variation in content and using hashtags more effectively. All of the actions above require a well-planned Instagram marketing strategy. When the company is following the strategy and ready to make the needed changes, it will raise its brand awareness and create a loyal customer base.