Development of Clarion Hotel Helsinki's Living Room & Bar
Vuorenmaa, Emilia (2018)
Vuorenmaa, Emilia
Haaga-Helia ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018120420003
https://urn.fi/URN:NBN:fi:amk-2018120420003
Tiivistelmä
In this bachelor's thesis, the aim is to develop the Clarion Hotel Helsinki's Living Room & Bar. The main goal is to find new experiences for Living Room & Bar and find anything else missing from the lounge bar that would get them more clients and make the Living Room & Bar the living room of whole Helsinki. This thesis is put into practice by Clarion Hotel Helsin-ki, as they wished for. The theoretical part of this thesis is divided into four themes: experi-ence, customer experience, hospitality, and psychology.
The research part of the thesis was done in a quantitative method, with a questionnaire to gain people's opinions and attitude towards the Living Room & Bar and its experiences and events. With quantitative research, the opinion of the collected group will be generalized. The research was done over an online survey on Webropol. The data were collected during three weeks over October and November 2018. Altogether 151 answers were collected from people in and around Helsinki, the questionnaire was for example but into Jätkäsaari-liike Facebook group since the hotel in Jätkäsaari and it was important to get opinions from the locals. The results were analyzed in different kinds of tables and figures.
The thesis closes with the discussion of the results and development ideas Clarion Hotel Helsinki should do based on them.
The research part of the thesis was done in a quantitative method, with a questionnaire to gain people's opinions and attitude towards the Living Room & Bar and its experiences and events. With quantitative research, the opinion of the collected group will be generalized. The research was done over an online survey on Webropol. The data were collected during three weeks over October and November 2018. Altogether 151 answers were collected from people in and around Helsinki, the questionnaire was for example but into Jätkäsaari-liike Facebook group since the hotel in Jätkäsaari and it was important to get opinions from the locals. The results were analyzed in different kinds of tables and figures.
The thesis closes with the discussion of the results and development ideas Clarion Hotel Helsinki should do based on them.