A Strategic B2B Marketing Plan for the Indian Market : A Case Study of Timetravels Incoming Ltd
Le, Thu (2018)
Le, Thu
Laurea-ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018120319842
https://urn.fi/URN:NBN:fi:amk-2018120319842
Tiivistelmä
This thesis project was carried out during the winter of 2017. The case company is Timetravels Incoming Ltd, a young start-up tour operator which is currently focusing on the Indian market.
In this thesis, a deductive approach and qualitative research methods are employed to answer a main question and three sub-questions. The main question is to figure out the applicable Business-to-Business marketing plan for Timetravels Incoming targeting in Indian Market. The thesis also studies the current situation, goals, objectives, resources and the plan of the case company. The thesis project examines the potential of the Indian market as well as addressing the challenges that the case company is facing.
The theoretical background chapter reviews general definitions and concepts related to B2B environment, marketing plan strategy and the marketing mix. These theories are summarized and highlighted to give a basis for next chapters.
Case study and semi-structured interviews were used in the thesis research. The semi-structured interviews were conducted with the case company’s CEO, key personnel, customers and Visit Finland’s representative located in India.
The outcomes of the thesis include a proposal for a strategic B2B marketing plan for the case company and insights into the Indian market.
In this thesis, a deductive approach and qualitative research methods are employed to answer a main question and three sub-questions. The main question is to figure out the applicable Business-to-Business marketing plan for Timetravels Incoming targeting in Indian Market. The thesis also studies the current situation, goals, objectives, resources and the plan of the case company. The thesis project examines the potential of the Indian market as well as addressing the challenges that the case company is facing.
The theoretical background chapter reviews general definitions and concepts related to B2B environment, marketing plan strategy and the marketing mix. These theories are summarized and highlighted to give a basis for next chapters.
Case study and semi-structured interviews were used in the thesis research. The semi-structured interviews were conducted with the case company’s CEO, key personnel, customers and Visit Finland’s representative located in India.
The outcomes of the thesis include a proposal for a strategic B2B marketing plan for the case company and insights into the Indian market.