A Feasibility Analysis of an online platform for event registrations.
Golovinov, Pavel (2018)
Golovinov, Pavel
Metropolia Ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018111817402
https://urn.fi/URN:NBN:fi:amk-2018111817402
Tiivistelmä
The main object of this bachelor’s thesis is to research whether there is a market in Finland for an online platform which will allow all sort of merchants to register online for all Finnish outdoors and indoors events and markets. The author has a possibility to create the online platform for this need if the research justifies that there is a market for it in Finland. The aim was to understand if other merchants experience the same difficulties as he does in finding and registering for events in Finland.
The theoretical part of the research consists of marketing in general, market research, and marketing mix. The business model canvas and SWOT analysis are also presented, as they are a part of the business planning processes.
The survey was conducted as questionnaire taken during The Baltic Herring market in Helsinki, Kauppatori in 2018 and the respondents were merchants attending the named event. The survey was during a duration of 3 days. The results are analysed and presented in this thesis.
The business idea was analysed through the implemented theory and analysis tools. The results have met the expectations. There is a great possibility in launching an online platform for markets in Finland and many merchants have admitted that the current situation in finding and registering for markets is difficult, time-consuming and unclear.
The theoretical part of the research consists of marketing in general, market research, and marketing mix. The business model canvas and SWOT analysis are also presented, as they are a part of the business planning processes.
The survey was conducted as questionnaire taken during The Baltic Herring market in Helsinki, Kauppatori in 2018 and the respondents were merchants attending the named event. The survey was during a duration of 3 days. The results are analysed and presented in this thesis.
The business idea was analysed through the implemented theory and analysis tools. The results have met the expectations. There is a great possibility in launching an online platform for markets in Finland and many merchants have admitted that the current situation in finding and registering for markets is difficult, time-consuming and unclear.