Business plan for an online marketplace company
Truong, Kinh (2018)
Truong, Kinh
Laurea-ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018111617304
https://urn.fi/URN:NBN:fi:amk-2018111617304
Tiivistelmä
This Bachelor thesis has been created with the purpose of assisting the author in creating a business plan for a real business idea. The study provides knowledge and practical information on what the business plan is about and how to write a business plan for a startup company.
The theoretical framework consists of materials related to a business plan, the concept of Lean Canvas and the question of why a business plan is important for a startup company. It discusses what entrepreneurs should pay attention to while attempting to do business planning for their startup companies in Finland.
The empirical section of the thesis is the actual business plan of an online marketplace company. The business plan is written using Lean Canvas based on the author’s knowledge base and the thesis’s theoretical background. It provides information on the business idea, customer segment, market research, value proposition and so on.
The analysis of the results indicates that the business idea is viable, though it involves certain level of risks and profitability is a long-term target. Starting a business in Finland requires determination and careful planning. A comprehensive business plan will act as a guide for business development and direction. In this thesis, Lean Canvas business plan model is selected as the main layout for the business plan.
The theoretical framework consists of materials related to a business plan, the concept of Lean Canvas and the question of why a business plan is important for a startup company. It discusses what entrepreneurs should pay attention to while attempting to do business planning for their startup companies in Finland.
The empirical section of the thesis is the actual business plan of an online marketplace company. The business plan is written using Lean Canvas based on the author’s knowledge base and the thesis’s theoretical background. It provides information on the business idea, customer segment, market research, value proposition and so on.
The analysis of the results indicates that the business idea is viable, though it involves certain level of risks and profitability is a long-term target. Starting a business in Finland requires determination and careful planning. A comprehensive business plan will act as a guide for business development and direction. In this thesis, Lean Canvas business plan model is selected as the main layout for the business plan.