PRODUCTIZATION IN THE CHILDREN PLAYGROUND BUSINESS
Zhang, Kaiwen (2018)
Zhang, Kaiwen
Kaakkois-Suomen ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018110816826
https://urn.fi/URN:NBN:fi:amk-2018110816826
Tiivistelmä
The purpose of this thesis was to understand the productization process which can enhance the service quality in development products. Thesis was conducted with Jia Baobei children playground, located in Jingzhou city, Hubei province, China and it measures both adults´ and kids´ customer satisfaction.
The research questions are to find out the methods to conduct the productization process into the children playground business, to improve the service quality and to provide the proposals for future development in the children playground business.
The aim of the thesis was to productize the children playground business into a systematic process to maintain the service quality in children playground business. Improvement proposals were made based on received results from the questionnaires. Moreover, part of the service blueprint was developed. The research problem was not only to find out how satisfied customers were to the current services and their quality, but also how this satisfaction could be improved.
The theoretical part of the thesis covered the productization concept, and both the service and productization procedure. The qualitative interviews and quantitative questionnaires have been conducted in the children playground. The semi-structured interviews have been implemented with two entrepreneurs. Besides, questionnaires from 60 kids and 60 adults have collected manually.
The results demonstrated that both adults and kids were quite satisfied with the current services and for their quality. Improvement proposals were made based on the comments and open-ended question at the end of the questionnaires.
The research questions are to find out the methods to conduct the productization process into the children playground business, to improve the service quality and to provide the proposals for future development in the children playground business.
The aim of the thesis was to productize the children playground business into a systematic process to maintain the service quality in children playground business. Improvement proposals were made based on received results from the questionnaires. Moreover, part of the service blueprint was developed. The research problem was not only to find out how satisfied customers were to the current services and their quality, but also how this satisfaction could be improved.
The theoretical part of the thesis covered the productization concept, and both the service and productization procedure. The qualitative interviews and quantitative questionnaires have been conducted in the children playground. The semi-structured interviews have been implemented with two entrepreneurs. Besides, questionnaires from 60 kids and 60 adults have collected manually.
The results demonstrated that both adults and kids were quite satisfied with the current services and for their quality. Improvement proposals were made based on the comments and open-ended question at the end of the questionnaires.