A Service Business Plan : Finding Solution to Enhance Employability of International Graduates in Finland
Nguyen, Thao (2018)
Nguyen, Thao
Laurea-ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018103016370
https://urn.fi/URN:NBN:fi:amk-2018103016370
Tiivistelmä
The research objective of this thesis is to create a feasible business plan for a recruitment start-up by building a service that possibly solves international graduates’ and Finnish start-up employers’ problems. The author adopted the lean start-up method to build the solution and business plan. During research process, qualitative method was applied to investigate employers’ and graduates’ problems as well as opinions towards suggested solution.
After the research, the three risks including Product risk, Customer risk, Market risk, which were identified as the biggest risks to the start-up based on lean canvases, were tested. The research also confirmed that international graduates and start-ups with steady growing speed are viable customer segments to the recruitment business. The early adopters of the service are recognized as graduates who have financial resources to attend at least 6-month full-time training program and start-ups, which operate in information technology field. In relation to research topic, the top-three problems, which international graduates face while seeking for a job in Finland include lack of proper internships, lack of professional network and lack of useful networking events and workshops to find jobs in Finland. Meanwhile, Finnish start-up employers have problems with the lack of resources, talents and brand awareness. In order to solve those problems, the solution, which is providing a training service for international graduates and partnering with start-ups to take interns, was built. In accordance to research findings, the business plan was written with final lean canvases, teamwork plan, marketing plan as well as the upcoming steps.
After the research, the three risks including Product risk, Customer risk, Market risk, which were identified as the biggest risks to the start-up based on lean canvases, were tested. The research also confirmed that international graduates and start-ups with steady growing speed are viable customer segments to the recruitment business. The early adopters of the service are recognized as graduates who have financial resources to attend at least 6-month full-time training program and start-ups, which operate in information technology field. In relation to research topic, the top-three problems, which international graduates face while seeking for a job in Finland include lack of proper internships, lack of professional network and lack of useful networking events and workshops to find jobs in Finland. Meanwhile, Finnish start-up employers have problems with the lack of resources, talents and brand awareness. In order to solve those problems, the solution, which is providing a training service for international graduates and partnering with start-ups to take interns, was built. In accordance to research findings, the business plan was written with final lean canvases, teamwork plan, marketing plan as well as the upcoming steps.