Smart Shopping System
Le, Ngoc (2018)
Le, Ngoc
Tampereen ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018092615416
https://urn.fi/URN:NBN:fi:amk-2018092615416
Tiivistelmä
Nowadays, the growing of the smart devices and peripherals brings more convenience and wonderful experience into daily life activities. More importantly, these technologies are changing the way we interact with the world and with each other.
Bluetooth Low Energy (BLE) beacon is one of these technologies. It is making daily commute easier, paving the way for smart cities. BLE beacons are tiny transmitters which are now being used widely to provide assistance to both staff and customers wherever possible. In fact, beacons, with their micro-location capabilities can be used to offer great help to a user based on his/her location with regard to an array of things like travel, shopping, parking, choosing a restaurant, and more.
The main objective of this master’s thesis was to present one of the applications of BLE beacons which is in retail. Since retail is one of the most experienced and fast-growing industries using beacons today. In fact, Business Insider predicted that in 2016, beacons would directly influence over $40 billion worth of US retail sales at top 100 retailers. In order to do this, a web system with mobile iOS application was developed which will improve in-store shopping experiences by sending personalized promotion offers to customers while they pass by the store. The application is also capable of providing product and store information to the customer related to the promotion.
This web system and mobile application are a prototype which will provide a general idea of how BLE beacons could be used in the retail industry to bring a better experience for the customer while shopping.
Bluetooth Low Energy (BLE) beacon is one of these technologies. It is making daily commute easier, paving the way for smart cities. BLE beacons are tiny transmitters which are now being used widely to provide assistance to both staff and customers wherever possible. In fact, beacons, with their micro-location capabilities can be used to offer great help to a user based on his/her location with regard to an array of things like travel, shopping, parking, choosing a restaurant, and more.
The main objective of this master’s thesis was to present one of the applications of BLE beacons which is in retail. Since retail is one of the most experienced and fast-growing industries using beacons today. In fact, Business Insider predicted that in 2016, beacons would directly influence over $40 billion worth of US retail sales at top 100 retailers. In order to do this, a web system with mobile iOS application was developed which will improve in-store shopping experiences by sending personalized promotion offers to customers while they pass by the store. The application is also capable of providing product and store information to the customer related to the promotion.
This web system and mobile application are a prototype which will provide a general idea of how BLE beacons could be used in the retail industry to bring a better experience for the customer while shopping.