Digitizing the Deep : A look into the disruption caused by VR and AR in the industrial landscape of mining, today and tomorrow
Pöllä, Marika (2018)
Pöllä, Marika
Kajaanin ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018061814045
https://urn.fi/URN:NBN:fi:amk-2018061814045
Tiivistelmä
ABSTRACT
Author(s): Pöllä Marika
Title of the Publication: Digitizing the Deep – A look into the disruption caused by VR and AR in the industrial landscape of mining, today and tomorrow
Degree Title: Bachelor of International Business
Keywords: virtual reality, mining industry, marketing, market analysis
This thesis observes at the current landscape of the mining industry, as well as the development of Virtual and Augmented Reality technology, and through several brief case studies and analy-sis thereof through marketing theories, attempts to illuminate how these two fields can and do operate together.
For the past few years, the mining industry has been in decline, owing to the drop in demand, as well as several disruptions caused by both technological developments as well as geopolitical shifts.
This research attempts to find if Virtual and Augmented Reality would aid the sector in streamlining operation, cutting costs and overall revitalizing the productivity rates. The research method is that of literature review and case analysis based on secondary data and the application of sev-eral market theory viewpoints in order to ascertain relevant patterns.
This thesis contains four case studies from the mining industry.
The first one is Rio Tinto’s Mine of the Future – project, which utilizes automation on a larger scale, such as Autonomous Haulage Systems, unmanned trains, and most importantly, a Remote Operations Centre.
That is followed by the case of Freeport McMoRan’s endeavor of using drones to both monitor and evaluate the rock face in real time, boosting both safety and productivity while cutting costs.
Mira Geoscience’s providing of hazard assessment software in 4D comes third, offering a visually dynamic alternative method to perform hazard assessments and general surveying.
Lastly, the joint effort of Rio Tinto, Anglo American and Newcrest Mining in using smart head-wear to monitor the fatigue levels of their employees shall be observed for gaining further insight.
The theoretical frameworks used to analyze the aforementioned cases are, in order, the Technology Acceptance Model, the Theory of Reasoned Action, the PESTEL analysis, the Consumer Decision-Making Process, and finally the 7Ps of Marketing.
This is a developing market and as such it faces challenges as well as opportunities. This research includes a general analysis of those, including challenges like connectivity, threats like cyber-attacks, strengths like cost-effectiveness and opportunities like boosting individual potential.
In conclusion, it can be observed from the case studies that while the acceptance and adoption rate of Virtual and Augmented Reality varies notably on an individual company level, there is demonstrably a growing market for it and applications either entirely based on or partially using it.
Author(s): Pöllä Marika
Title of the Publication: Digitizing the Deep – A look into the disruption caused by VR and AR in the industrial landscape of mining, today and tomorrow
Degree Title: Bachelor of International Business
Keywords: virtual reality, mining industry, marketing, market analysis
This thesis observes at the current landscape of the mining industry, as well as the development of Virtual and Augmented Reality technology, and through several brief case studies and analy-sis thereof through marketing theories, attempts to illuminate how these two fields can and do operate together.
For the past few years, the mining industry has been in decline, owing to the drop in demand, as well as several disruptions caused by both technological developments as well as geopolitical shifts.
This research attempts to find if Virtual and Augmented Reality would aid the sector in streamlining operation, cutting costs and overall revitalizing the productivity rates. The research method is that of literature review and case analysis based on secondary data and the application of sev-eral market theory viewpoints in order to ascertain relevant patterns.
This thesis contains four case studies from the mining industry.
The first one is Rio Tinto’s Mine of the Future – project, which utilizes automation on a larger scale, such as Autonomous Haulage Systems, unmanned trains, and most importantly, a Remote Operations Centre.
That is followed by the case of Freeport McMoRan’s endeavor of using drones to both monitor and evaluate the rock face in real time, boosting both safety and productivity while cutting costs.
Mira Geoscience’s providing of hazard assessment software in 4D comes third, offering a visually dynamic alternative method to perform hazard assessments and general surveying.
Lastly, the joint effort of Rio Tinto, Anglo American and Newcrest Mining in using smart head-wear to monitor the fatigue levels of their employees shall be observed for gaining further insight.
The theoretical frameworks used to analyze the aforementioned cases are, in order, the Technology Acceptance Model, the Theory of Reasoned Action, the PESTEL analysis, the Consumer Decision-Making Process, and finally the 7Ps of Marketing.
This is a developing market and as such it faces challenges as well as opportunities. This research includes a general analysis of those, including challenges like connectivity, threats like cyber-attacks, strengths like cost-effectiveness and opportunities like boosting individual potential.
In conclusion, it can be observed from the case studies that while the acceptance and adoption rate of Virtual and Augmented Reality varies notably on an individual company level, there is demonstrably a growing market for it and applications either entirely based on or partially using it.