Online Shopping Behavior among young consumers in Kathmandu, Nepal
Malla, Suman (2018)
Malla, Suman
Satakunnan ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018061213571
https://urn.fi/URN:NBN:fi:amk-2018061213571
Tiivistelmä
The purpose of this thesis was to find the online shopping experience and factors driving the young consumers towards online shopping in Kathmandu, Nepal, through which, exclusive scenario of the online shopping status among the young consumer was derived, which helped the existing online companies to know their strengths and weaknesses. In addition, the influence of foreign companies over the domestic companies was also surveyed. The research also attempted to aspire young entrepreneur including the author himself to kick start their entrepreneurial journey in the field of ecommerce in Kathmandu, Nepal.
The empirical part of the thesis was conducted via quantitative research method i.e., online survey. The data collection was implemented via survey questionnaires. Website of Free online survey was used to collect the data and the obtained data was derived in Microsoft Excel format for the easy interpretation of the data.
The research revealed that the existing online shoppers in Kathmandu are price sen-sitive. Customers are expecting the product to be precisely as descripted in the web-site along with smooth customer and after sale service. Opinions from friends and families and the company’s rating directly influence their buying behavior. Flexible payment systems are also highly expected by the customers. Also, people are in-clined towards domestic companies rather than foreign companies when it comes to buying a product from online companies. Besides, the major opportunities to start online entrepreneurial journey with possible future trends were also identified to invest and thrive in the field of ecommerce in Nepal.
The empirical part of the thesis was conducted via quantitative research method i.e., online survey. The data collection was implemented via survey questionnaires. Website of Free online survey was used to collect the data and the obtained data was derived in Microsoft Excel format for the easy interpretation of the data.
The research revealed that the existing online shoppers in Kathmandu are price sen-sitive. Customers are expecting the product to be precisely as descripted in the web-site along with smooth customer and after sale service. Opinions from friends and families and the company’s rating directly influence their buying behavior. Flexible payment systems are also highly expected by the customers. Also, people are in-clined towards domestic companies rather than foreign companies when it comes to buying a product from online companies. Besides, the major opportunities to start online entrepreneurial journey with possible future trends were also identified to invest and thrive in the field of ecommerce in Nepal.