Pros and cons of different market entry modes : A study of Finnish companies entering the South Korean market
Långbacka, Anna (2018)
Långbacka, Anna
Yrkeshögskolan Arcada
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018060412423
https://urn.fi/URN:NBN:fi:amk-2018060412423
Tiivistelmä
This thesis is a research on which market entry modes Finnish companies use when entering the Korean market. The purpose of this research was to generate information on how to enter the South Korean market particularly for internationalizing Finnish companies that are producing natural plant products and are hoping on expanding to South Korea. The research starts with a summary of the most common market entry modes and the advantages and disadvantages of these. The paper continues with an introduction of the recent economic development of South Korea, followed by an overview of the case company Helsinki Wildfoods and a review of the demand for Finnish foodstuff products in the Korean market. Finally, the results are introduced. This thesis has used qualitative methods in order to gain precise and current information on how to enter the South Korean market. Theories on internationalization modes were used to analyze the interview data. The research was conducted by scheduling interviews with seven interviewees at Finnish companies mostly from the foodstuff industry who already have experience from the
South Korean market. The results from the interviews showed that Finnish Small and
Medium sized enterprises (SME) producing foodstuff products usually start their expansion into the South Korean market through indirect export using a local importer.
South Korean market. The results from the interviews showed that Finnish Small and
Medium sized enterprises (SME) producing foodstuff products usually start their expansion into the South Korean market through indirect export using a local importer.