Green Business and Its Marketing
Thapa Chhetri, Bal (2018)
Thapa Chhetri, Bal
Centria-ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018060412356
https://urn.fi/URN:NBN:fi:amk-2018060412356
Tiivistelmä
The goal of this report was to find out the importance and the possibility of the green business and its marketing. This thesis emphasized on the factors necessary for the marketing of the green product. It also focused on making the business sustainable through adopting green policies. The commissioner of this thesis is CEO of Creative Preludi and founder of Green Company Effects Mr. Keijo Särkijärvi who shared valuable information regarding marketing. During the preparation of this report author got to read a lot of success stories on adopting green policies that were more inspirational. Also, the findings of the thesis inspired to work as an entrepreneur of a green entity.
SWOT and PESTL analysis methods along with the marketing plans and process had also been included as market analysis. Semi-structured interview under qualitative method was used as a research of this thesis where Mr. Särkijärvi was interviewed. The information was recorded in notes as well as in the form of audio recording in mobile for referencing while preparing report. It was done with the permission of the interviewer.
Based on the findings it can be concluded that every business is equally liable towards the environment and it is everybody’s responsibilities to save it for future generation. So, if there is possibility to gain profit and sustain the business with less negative impact to the environment why not implement the green business strategies from today.
SWOT and PESTL analysis methods along with the marketing plans and process had also been included as market analysis. Semi-structured interview under qualitative method was used as a research of this thesis where Mr. Särkijärvi was interviewed. The information was recorded in notes as well as in the form of audio recording in mobile for referencing while preparing report. It was done with the permission of the interviewer.
Based on the findings it can be concluded that every business is equally liable towards the environment and it is everybody’s responsibilities to save it for future generation. So, if there is possibility to gain profit and sustain the business with less negative impact to the environment why not implement the green business strategies from today.