Impacts of Business Tourism on a Region
Heikkilä, Peppi (2018)
Heikkilä, Peppi
Tampereen ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018053111562
https://urn.fi/URN:NBN:fi:amk-2018053111562
Tiivistelmä
The purpose of this thesis was to determine what impacts business tourism has on a region, and to be more specific how the Mindtrek conference impacts on the Tampere Region. The emphasis was on the event tourism industry, focusing on the business tourism and its special characteristics and impacts.
There are three different ways events can impact on a region. Events can have economic and social impacts as well as have an impact on the brand and image of the city or a region. Different types of events have impacts on the regions in different ways. In this thesis the emphasis was on MICE events and business tourism, as Mindtrek is a conference and a MICE event.The acronym MICE stands for Meetings, Incentives, Conferences and Exhibitions.
The conclusion is that Mindtrek has economic and social impacts on the Tampere Region, and the event has an impact on the branding and image of the City of Tampere. Mindtrek is functioning as a platform to showcase smart city initiatives and developments made in Tampere, and with its own brand it strengthens and supports Tampere’s brand. Economic impacts of the conference include the money brought to the region by international visitors as well as domestic participants coming to Mindtrek outside of Tampere. Mindtrek itself boosts the economy by utilizing various local services. In addition to these direct economic impacts, Mindtrek also affects the local economy indirectly.
The thesis concludes that Mindtrek conference has been beneficial to the region and the conference possess a growth potential, which can increase the positive impacts on the region, both in terms of economy and brand awareness.
There are three different ways events can impact on a region. Events can have economic and social impacts as well as have an impact on the brand and image of the city or a region. Different types of events have impacts on the regions in different ways. In this thesis the emphasis was on MICE events and business tourism, as Mindtrek is a conference and a MICE event.The acronym MICE stands for Meetings, Incentives, Conferences and Exhibitions.
The conclusion is that Mindtrek has economic and social impacts on the Tampere Region, and the event has an impact on the branding and image of the City of Tampere. Mindtrek is functioning as a platform to showcase smart city initiatives and developments made in Tampere, and with its own brand it strengthens and supports Tampere’s brand. Economic impacts of the conference include the money brought to the region by international visitors as well as domestic participants coming to Mindtrek outside of Tampere. Mindtrek itself boosts the economy by utilizing various local services. In addition to these direct economic impacts, Mindtrek also affects the local economy indirectly.
The thesis concludes that Mindtrek conference has been beneficial to the region and the conference possess a growth potential, which can increase the positive impacts on the region, both in terms of economy and brand awareness.