Art business as a means of integrating refugees into society : role of art business consultant
Mishio, Yuko (2018)
Mishio, Yuko
Tampereen ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018052510289
https://urn.fi/URN:NBN:fi:amk-2018052510289
Tiivistelmä
As a number of refugee increases in the world, there is a growing need of innovative business model in order to maximise the opportunity and awareness of refugees in their new society. Despite the help of existing Social business, and numbers of other associations, there are still many refugees who are ignored their personality within the community. They are unique individuals before refugees, but the extremist acts and the media have created stereotypical images that is now hard to erase.
The purpose of the thesis was to prove that adopting the Social business model for Art business allows refugee artists to continue their career as they wish and successful integration with the local people. For providing such social value, it was crucial to focus on the field of art as the most effective way to express the personality.
The unstructured interview was conducted in Paris with refugee artists and business professionals from SINGA in order to analyse existing business model and the projects. The qualitative research was carried out based on these interview materials as well as online sources, and literatures for a theoretical framework.
This bachelor level thesis provided an insight of how new business model and the marketing methodology enables to improve the devastating situation of refugees artists and bring benefits to the receiving society. By specific means, it creates the employment opportunity, multi-cultural society, and encountering with unique individuals. In addition, it proved that business consultant has an important role in this specific field to support the multiple relationships.
Whoever reads this thesis will understand clearly what the new business model is and they could use it for the purpose of developing career of the refugee artists with the local society. It can also be used for further researches in Art business and consultancy as the implementation could be varied according to the background of refugees, the different art types, and the situation of receiving societies.
The purpose of the thesis was to prove that adopting the Social business model for Art business allows refugee artists to continue their career as they wish and successful integration with the local people. For providing such social value, it was crucial to focus on the field of art as the most effective way to express the personality.
The unstructured interview was conducted in Paris with refugee artists and business professionals from SINGA in order to analyse existing business model and the projects. The qualitative research was carried out based on these interview materials as well as online sources, and literatures for a theoretical framework.
This bachelor level thesis provided an insight of how new business model and the marketing methodology enables to improve the devastating situation of refugees artists and bring benefits to the receiving society. By specific means, it creates the employment opportunity, multi-cultural society, and encountering with unique individuals. In addition, it proved that business consultant has an important role in this specific field to support the multiple relationships.
Whoever reads this thesis will understand clearly what the new business model is and they could use it for the purpose of developing career of the refugee artists with the local society. It can also be used for further researches in Art business and consultancy as the implementation could be varied according to the background of refugees, the different art types, and the situation of receiving societies.