Building business roadmaps in a dynamic and disruptive business environment
Raitmaa, Matti (2018)
Raitmaa, Matti
Metropolia Ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201805158213
https://urn.fi/URN:NBN:fi:amk-201805158213
Tiivistelmä
This Master’s thesis concentrates on identifying relevant business and technology trends and customer requirements on a conceptual level. The methodologies and tools were chosen from existing knowledge related to the categorization of trends and customer requirement that were relevant to the case company and its software product. The synthesis of the existing knowledge and the identified trends and customer requirements indicated the key business and technology drivers that the case company should include in its future business planning and product development.
The conceptual framework of this research concentrated on the methodologies and tools to identify, quantify and prioritize the business and technology trends and customer requirements. Qualitative research methodologies were used in this research and the data collected in three data points were also all qualitative.
The output of this research is a graphical business roadmap, which describes and visualizes the key drivers and trends that should be considered in the business and product development in the next coming years starting immediately once this research is completed. The business roadmap will be used in the development of the case company strategy and the aim is to monitor and update the co-created business roadmap in conjunction with the case company strategy and budget planning in the coming year.
The importance to react and adapt to the changes required related to the identified key business, platform and product technology drivers are essential to case company success in the future. The new technologies are opening new business opportunities and the recommendation is to closely follow up and update the business roadmap to maintain the momentum in being up to date on the latest developments. The research includes actionable information and data so it is further recommended that the stakeholders would take required measures to include the identified elements into the decisions to try and monetize the opportunities the soonest possible and feasible.
The conceptual framework of this research concentrated on the methodologies and tools to identify, quantify and prioritize the business and technology trends and customer requirements. Qualitative research methodologies were used in this research and the data collected in three data points were also all qualitative.
The output of this research is a graphical business roadmap, which describes and visualizes the key drivers and trends that should be considered in the business and product development in the next coming years starting immediately once this research is completed. The business roadmap will be used in the development of the case company strategy and the aim is to monitor and update the co-created business roadmap in conjunction with the case company strategy and budget planning in the coming year.
The importance to react and adapt to the changes required related to the identified key business, platform and product technology drivers are essential to case company success in the future. The new technologies are opening new business opportunities and the recommendation is to closely follow up and update the business roadmap to maintain the momentum in being up to date on the latest developments. The research includes actionable information and data so it is further recommended that the stakeholders would take required measures to include the identified elements into the decisions to try and monetize the opportunities the soonest possible and feasible.