RUSSIAN ONLINE SHOPPING LOGISTIC MARKET- CASE STUDY: SINOTRANS LOGISTICS & PACKAGING CO.
Rezanov, Vladimir (2018)
Rezanov, Vladimir
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201805086987
https://urn.fi/URN:NBN:fi:amk-201805086987
Tiivistelmä
The study shows and explains the main strategy of market penetration, giving some recommendations regarding market entry. The plan comprises an assessment and evaluation of the Russian online shopping logistic market, the analytics of current competitive situation on Russian market, the recommendation and opportunities for the company.