Developing Top Choice Restaurants Promotion Campaign 2017 - 2018
Dinh, Stella (2018)
Dinh, Stella
Haaga-Helia ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201805026036
https://urn.fi/URN:NBN:fi:amk-201805026036
Tiivistelmä
The aim of this thesis is to demonstrate and analyze the development of CheapSleep Helsinki Hostel's Top Choice Restaurant Campaign which was run by the student during 2017 and can potentially improve in 2018 in cooperation with this research thesis. CheapSleep Helsinki is selling beds and rooms in the market with extra small services like laundry, towel and slippers rental, breakfast service (which is served by a third party), etc. Nevertheless, there is no restaurant is run by the company. Therefore, cooperation with restaurants nearby is a good way to improve the experience for the customers without extra cost or very low cost for operations or marketing and generate competitive advantage in the market.
The research thesis is structured in the way that basic knowledge of service quality and competitive advantages of hotel field is first indicated so the linkage among different components is logically attached and connected to each other in a systematic way. Next, each component in question will be introduced, and author will describe carefully reasons for selection and progress of planning and implementing before a meeting for negotiation which created the final result - good deals from restaurants. Last but not least, a critical discussion will be formed in the end to analyze the effectiveness of different products that brought to personal learning of the author.
This research-oriented thesis consists of products that were successfully produced before and will be produced in near future with new ideas, new development during the thesis making process, which bring benefits for restaurants and customers of CheapSleep Helsinki: Storyboard of promotion videos, flyers and posters with discount information for CheapSleep guests and staff from restaurants, deals for monthly staff dinner, etc. Products will be selectively chosen as the author did not succeed in getting good deals from all restaurants.
The research thesis is structured in the way that basic knowledge of service quality and competitive advantages of hotel field is first indicated so the linkage among different components is logically attached and connected to each other in a systematic way. Next, each component in question will be introduced, and author will describe carefully reasons for selection and progress of planning and implementing before a meeting for negotiation which created the final result - good deals from restaurants. Last but not least, a critical discussion will be formed in the end to analyze the effectiveness of different products that brought to personal learning of the author.
This research-oriented thesis consists of products that were successfully produced before and will be produced in near future with new ideas, new development during the thesis making process, which bring benefits for restaurants and customers of CheapSleep Helsinki: Storyboard of promotion videos, flyers and posters with discount information for CheapSleep guests and staff from restaurants, deals for monthly staff dinner, etc. Products will be selectively chosen as the author did not succeed in getting good deals from all restaurants.