Customer Loyalty at Oluthuone Huismann
Ranabhat, Bhawani (2018)
Ranabhat, Bhawani
Centria-ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201804084255
https://urn.fi/URN:NBN:fi:amk-201804084255
Tiivistelmä
The main aim of this thesis was to examine the importance of customer loyalty in the business and how it is managed nowadays by the people working in business. Customer loyalty refers to the repeat pur-chases of products and services. If the customers frequently purchase the same products having other options also, then this is refered to as customer loyalty. In business sector, customer loyalty plays vital role to up lift the business as well as to maintain good relationship between customers. They are the sources of generating profits and other new customers in the business.
The primary and secondary sources were used to complete this thesis. From various qualitative research methods, interview of employers of Oluthuone Husimann was chosen for the collection data and infor-mation. Satisfied customers only come again and again to buy the products and recommend the prod-ucts with their friends, family and relatives.
Similarly, the customer loyalty programs help to attract the customers to use those goods and products frequently and become the customer loyal towards the product or brand. The behavior of the employees towards the customers like greeting, talking politely, smiling etc attracted them to visit again there.
The primary and secondary sources were used to complete this thesis. From various qualitative research methods, interview of employers of Oluthuone Husimann was chosen for the collection data and infor-mation. Satisfied customers only come again and again to buy the products and recommend the prod-ucts with their friends, family and relatives.
Similarly, the customer loyalty programs help to attract the customers to use those goods and products frequently and become the customer loyal towards the product or brand. The behavior of the employees towards the customers like greeting, talking politely, smiling etc attracted them to visit again there.