Motivational factors influencing the choice of applying for an online degree : a thesis for IB Online at Turku University of Applied Sciences
Knudsen, Mikkel (2018)
Knudsen, Mikkel
Turun ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201803183483
https://urn.fi/URN:NBN:fi:amk-201803183483
Tiivistelmä
This thesis was conducted for the IB Online Team at Turku University of Applied Sciences. The focus for the research was the determine motivational factors that influenced the applicants of spring 2017 to apply to the International Business Online Degree Programme. A mixed method approach was used as the author conducted a survey and interviews with the target group.
The results of the survey and the interviews shows that the motivational factors influencing the applicants are the flexibility the online course offers and the future possibilities that the applicants would have upon finishing the degree. The applicants are from all over the world and are generally older than applicants to on-site degrees. The majority are working and have families at the same time.
Therefore there is a need for the online degree to accommodate this factor as well as being open to people who are not part of the general applicant profile. Reaching applicants in the future can be done through a close collaboration of the IB Online webpage and the social media accounts. Continious monitoring of the accepted applicants and their feedback should be done to further improve the attractiveness of the course and ease the implementation of the accepted applicants into an online degree.
The results of the survey and the interviews shows that the motivational factors influencing the applicants are the flexibility the online course offers and the future possibilities that the applicants would have upon finishing the degree. The applicants are from all over the world and are generally older than applicants to on-site degrees. The majority are working and have families at the same time.
Therefore there is a need for the online degree to accommodate this factor as well as being open to people who are not part of the general applicant profile. Reaching applicants in the future can be done through a close collaboration of the IB Online webpage and the social media accounts. Continious monitoring of the accepted applicants and their feedback should be done to further improve the attractiveness of the course and ease the implementation of the accepted applicants into an online degree.