International Business Development in Precision and Smart Farming Application
Kempas, Marko (2018)
Kempas, Marko
Satakunnan ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201802132363
https://urn.fi/URN:NBN:fi:amk-201802132363
Tiivistelmä
This study investigates Case Company possibilities to enter to fast growing and developing smart farming business in area. This business area is developing alongside with digitalization and internet of things, where reliable data transfer is needed. Case Company is looking for new alternatives to enter into Smart Farming Business. This business area has been identified going to strongly rely on technology around the world. Case Company is known as manufacturer of reliable mission and business critical communication and data transfer solutions for applications like machine control and utility networks controlling and monitoring..
The project started with study of alternative ways to make business development in fast changing environment. Also tool to visualize business development plan and structure for personnel to enable more efficient team work was important. Action re-search was selected for research method, because it is efficient method to plan, act, collect and analyze gathered information to re-plan future activities based on infor-mation gained. Process repeated again whenever needed. Customer needs and plans were decided to study with a pattern of pre-defined qualitative questions. Discus-sions and workshops held with customer around the world. It took two years to have several workshops with five different customers, having 16 person participating total-ly in these discussions.
Collected data and supplement literature were source for Business Model Canvas, which visualizes business opportunities well. This Business Model Canvas summarized nosiness development alternatives for Case Company, when starting to enter into new business segment. Based on this model, development plan with next steps were created to ensure possibilities to enter this fast changing and growing market. Case Company has possibilities to expand its’ business on smart farming application segment, where reliable data transfer is needed. During discussion and workshops of this project, Case Company convinced a global customer to start development project for smart farming application together with Case Company.
The project started with study of alternative ways to make business development in fast changing environment. Also tool to visualize business development plan and structure for personnel to enable more efficient team work was important. Action re-search was selected for research method, because it is efficient method to plan, act, collect and analyze gathered information to re-plan future activities based on infor-mation gained. Process repeated again whenever needed. Customer needs and plans were decided to study with a pattern of pre-defined qualitative questions. Discus-sions and workshops held with customer around the world. It took two years to have several workshops with five different customers, having 16 person participating total-ly in these discussions.
Collected data and supplement literature were source for Business Model Canvas, which visualizes business opportunities well. This Business Model Canvas summarized nosiness development alternatives for Case Company, when starting to enter into new business segment. Based on this model, development plan with next steps were created to ensure possibilities to enter this fast changing and growing market. Case Company has possibilities to expand its’ business on smart farming application segment, where reliable data transfer is needed. During discussion and workshops of this project, Case Company convinced a global customer to start development project for smart farming application together with Case Company.