Development of a marketplace startup in Finland
Syrotkin, Dmytro (2017)
Syrotkin, Dmytro
Turun ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201801041057
https://urn.fi/URN:NBN:fi:amk-201801041057
Tiivistelmä
In the center of this thesis is the strategic question of development of a two-sided platform business, also called a marketplace. In its essence, a marketplace connects the sellers and the buyers of certain goods or services. In this case, the services offered are corporate training, consulting and coaching. The research goal of this thesis was to explore good and bad case practices in terms of strategic choices for a marketplace company. The thesis also touches upon the problems associated with business management, from hiring to legal and financial challenges.
The method of the research is the practical experience of the thesis author of founding and leading a marketplace startup in Finland.
The thesis describes the timeline of activities of a startup company Panda Training Oy during for 1.5 years in different areas such as HR, finance, legal, marketing and sales. At the moment of writing, the company is in a state of financial, human resource and sales crises. The most important conclusion is the importance of the agile development of a startup focused on the business-crucial area, in case of a marketplace: go-to-market strategy. The importance of critical validation, legal pitfalls, allocation of financial resources, understanding of investment landscape are also highlighted. Lastly, the thesis ends with the thought that the market for the business idea explored by Panda Training exists while
HR industry seems to be in flux, affected by new management and technological innovations.
The method of the research is the practical experience of the thesis author of founding and leading a marketplace startup in Finland.
The thesis describes the timeline of activities of a startup company Panda Training Oy during for 1.5 years in different areas such as HR, finance, legal, marketing and sales. At the moment of writing, the company is in a state of financial, human resource and sales crises. The most important conclusion is the importance of the agile development of a startup focused on the business-crucial area, in case of a marketplace: go-to-market strategy. The importance of critical validation, legal pitfalls, allocation of financial resources, understanding of investment landscape are also highlighted. Lastly, the thesis ends with the thought that the market for the business idea explored by Panda Training exists while
HR industry seems to be in flux, affected by new management and technological innovations.