Setting up an online store for selling art prints
Giam, Yee Feng (2017)
Giam, Yee Feng
Tampereen ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017122122340
https://urn.fi/URN:NBN:fi:amk-2017122122340
Tiivistelmä
In the era of crowdsourcing and online entrepreneurship, there is an abundance of opportunities for makers such as artists, illustrators and designers to obtain funding for creative projects, as well as to sustain income through selling artworks online. However, as with most issues concerning the Internet and its extensiveness, it requires skill and time to sieve through oversaturated information to find the right tools for launching a creative business online.
Therefore, this thesis was initiated to gather information on existing platforms and marketplaces for makers who wish to sell prints of our own artworks, to analyse their functionalities through a user experience perspective, and to prepare a guide on setting up an online storefront.
The study was constructed with information collected from online and offline reading materials about usability and user experience design for e-commerce platforms. Various existing platforms relevant to selling artworks online were identified, and a comparative analysis including trial setups was conducted.
The final part of the thesis containing documented process of setting up the online store — Foodman by Chrystal — concludes with the observation that substantial information and straightforward guidelines are crucial in helping makers find the best option to pursue online entrepreneurship in their field of interest.
Therefore, this thesis was initiated to gather information on existing platforms and marketplaces for makers who wish to sell prints of our own artworks, to analyse their functionalities through a user experience perspective, and to prepare a guide on setting up an online storefront.
The study was constructed with information collected from online and offline reading materials about usability and user experience design for e-commerce platforms. Various existing platforms relevant to selling artworks online were identified, and a comparative analysis including trial setups was conducted.
The final part of the thesis containing documented process of setting up the online store — Foodman by Chrystal — concludes with the observation that substantial information and straightforward guidelines are crucial in helping makers find the best option to pursue online entrepreneurship in their field of interest.