The impact of social media marketing on recruiting at IKEA Tampere
Huovinen, Iina-Miisa (2017)
Huovinen, Iina-Miisa
Tampereen ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017120720104
https://urn.fi/URN:NBN:fi:amk-2017120720104
Tiivistelmä
IKEA is a global retail company, focused in home furnishing and lifestyle. It works across the globe and only in Finland it has five stores and one pick-up point, whereby the focus of the thesis is in IKEA Tampere. The aim is to know how much can IKEA affect to possible employees will to apply to the company and social media’s affect on recruiting. The topic will be covered from the view point of HR, so the result can be examined by interviewing recently started employees. The viewpoint is in engagement to the company, how did social media effect on their willingness to apply and how would they make the brand even more stronger amongst job seekers.
The thesis is trying to find more valid information of how to make the engagement to be stronger amongst fresh employees and whether the problem is on social media marketing or in recruiting process; how to create even stronger bond, so the applicants who may did not get a job will apply again. Also, how to target their social media marketing so that the applicants, who are the right fit to the company, will apply.
The topic has been approached with theoretical framework by examining the current situation of social media, how is IKEA’s current HR-strategy and how does it apply to IKEA’s recruiting process. The topic has also been examined by having face-to-face interviews, which results are introduced in the thesis anonymously.
The analysed results showed, that IKEA does not need major focus to its social media in order to attract applicants for open vacancies. Regardless, the results showed that the company should improve their focus on bringing up their ethics, which are one of the core-values of the company, as well as the team spirit, which also had a huge part in attracting new job applicants.
The thesis will give new ideas and perspective for IKEA Tampere when planning their local marketing as well as for IKEA Finland when considering where to focus their social media marketing and how to approach different aged people.
The thesis is trying to find more valid information of how to make the engagement to be stronger amongst fresh employees and whether the problem is on social media marketing or in recruiting process; how to create even stronger bond, so the applicants who may did not get a job will apply again. Also, how to target their social media marketing so that the applicants, who are the right fit to the company, will apply.
The topic has been approached with theoretical framework by examining the current situation of social media, how is IKEA’s current HR-strategy and how does it apply to IKEA’s recruiting process. The topic has also been examined by having face-to-face interviews, which results are introduced in the thesis anonymously.
The analysed results showed, that IKEA does not need major focus to its social media in order to attract applicants for open vacancies. Regardless, the results showed that the company should improve their focus on bringing up their ethics, which are one of the core-values of the company, as well as the team spirit, which also had a huge part in attracting new job applicants.
The thesis will give new ideas and perspective for IKEA Tampere when planning their local marketing as well as for IKEA Finland when considering where to focus their social media marketing and how to approach different aged people.