The Benefits of Studying Abroad in Asia with Asia Exchange
Valtonen, Henri (2017)
Valtonen, Henri
Tampereen ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017120219377
https://urn.fi/URN:NBN:fi:amk-2017120219377
Tiivistelmä
Researching the long-term benefits of a company’s services is a way of creating longevity to the company operations and researching customer satisfaction over a longer period of time than usually. The goal of this research is to provide Asia Exchange with a benchmark for their long-term customer satisfaction research, as well as providing meaningful feedback about the benefits that the respondents of the survey report. While AE has gathered feedback about their exchanges after every semester, this is the first research focused on the long-term benefits of the exchange semesters.
To gather the data for the research, an online survey was constructed that was sent to 1908 former AE students, who studied with AE between 2008 and 2015. The survey was sent to the students via email, and prompted 108 answers in total. The main questions of the survey aimed to find out the perceived benefits to the students’ studying, working life and personal growth during their years after the exchanges, as well as the perceived importance of deciding to spend their semester abroad in Asia instead of another area.
The results indicate a very high level of satisfaction among the former AE students, as most questions ranked high on the answer scale. The highest perceived benefits were found in personal growth and working life benefits, while the lowest benefits were in study life benefits and searching for a job abroad. Asia was also considered as highly beneficial study destination among the respondents.
AE may use the results of this survey for marketing, training or research purposes as they deem necessary. As this research is the first of its type for AE, the research serves as a possible stepping stone for further research, or as a basis for continuous long-term customer satisfaction research.
To gather the data for the research, an online survey was constructed that was sent to 1908 former AE students, who studied with AE between 2008 and 2015. The survey was sent to the students via email, and prompted 108 answers in total. The main questions of the survey aimed to find out the perceived benefits to the students’ studying, working life and personal growth during their years after the exchanges, as well as the perceived importance of deciding to spend their semester abroad in Asia instead of another area.
The results indicate a very high level of satisfaction among the former AE students, as most questions ranked high on the answer scale. The highest perceived benefits were found in personal growth and working life benefits, while the lowest benefits were in study life benefits and searching for a job abroad. Asia was also considered as highly beneficial study destination among the respondents.
AE may use the results of this survey for marketing, training or research purposes as they deem necessary. As this research is the first of its type for AE, the research serves as a possible stepping stone for further research, or as a basis for continuous long-term customer satisfaction research.