Entering the Finnish grocery store market
Härmä, Tommi (2017)
Härmä, Tommi
Tampereen ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017120119173
https://urn.fi/URN:NBN:fi:amk-2017120119173
Tiivistelmä
Finland possesses one of the most highly oligopolistic grocery store markets in the world with only two chains having more than 80 % of the whole market share. Against all odds, the German chain Lidl managed to penetrate the market in 2002 and during 15 years, expand their market share to around 10 %.
The purpose of this bachelor’s thesis was to examine what Finland is like as a target of expansion, how consumers are expected to behave, and how the competition is likely to react if another foreign grocery store chain would enter Finland, using Lidl as an example.
The thesis can be used for retailers as well as other segments as it includes a general overview of the Finnish grocery trade markets and what kind of reactions a new entrant can expect.
The purpose of this bachelor’s thesis was to examine what Finland is like as a target of expansion, how consumers are expected to behave, and how the competition is likely to react if another foreign grocery store chain would enter Finland, using Lidl as an example.
The thesis can be used for retailers as well as other segments as it includes a general overview of the Finnish grocery trade markets and what kind of reactions a new entrant can expect.