Sustainable Workwear Label - Business Feasibility
Mäkynen, Milla (2017)
Mäkynen, Milla
Haaga-Helia ammattikorkeakoulu
2017
Creative Commons Attribution-NonCommercial-ShareAlike 1.0 Suomi
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017112217716
https://urn.fi/URN:NBN:fi:amk-2017112217716
Tiivistelmä
Can a sustainable protective workwear label be a profitable business for a start-up company aiming at targeting forest industry in Finland? This is the research question, which is tackled with business planning methods. The research outcome, feasibility analysis of a business opportunity, serves the researcher’s own organisational needs.
This study’s literature and information sources are presented and limited as follows: Theoretical framework consist of business planning and market analysis theories. Conceptual framework holds in: Occupational Safety introduction as it is the trigger for the business idea. Workwear industry is presented analytically, as it is the target business industry. The empirical part feasibility analysis concentrates to protective workwear. Forest industry cluster in Finland, is chosen as target customer market, thus other prospect industries are not studied for the business idea purpose. Sustainability (nature sparing circular economy aspect) is presented from the perspective of how it can provide opportunity for the business in question. Protective workwear currently is a burden for nature since it is fabricated of oil based polyester which takes 200 years to decompose – this calls for researching solutions to mitigate the waste burden.
The key finding of the research is that shift in global economic power towards emerging economies leads to sustainably produced (circular inputs based design) protective workwear to be scaled in global dimensions, starting from Asia. This is highly tied to the technological research and development already in process in Asia, never the less that the European operators make strong efforts in circular economy currently. The answer to the research question is: Not yet, since there is no accurate demand currently. Demand can be built if quality and pricing wins the current offer.
This study’s literature and information sources are presented and limited as follows: Theoretical framework consist of business planning and market analysis theories. Conceptual framework holds in: Occupational Safety introduction as it is the trigger for the business idea. Workwear industry is presented analytically, as it is the target business industry. The empirical part feasibility analysis concentrates to protective workwear. Forest industry cluster in Finland, is chosen as target customer market, thus other prospect industries are not studied for the business idea purpose. Sustainability (nature sparing circular economy aspect) is presented from the perspective of how it can provide opportunity for the business in question. Protective workwear currently is a burden for nature since it is fabricated of oil based polyester which takes 200 years to decompose – this calls for researching solutions to mitigate the waste burden.
The key finding of the research is that shift in global economic power towards emerging economies leads to sustainably produced (circular inputs based design) protective workwear to be scaled in global dimensions, starting from Asia. This is highly tied to the technological research and development already in process in Asia, never the less that the European operators make strong efforts in circular economy currently. The answer to the research question is: Not yet, since there is no accurate demand currently. Demand can be built if quality and pricing wins the current offer.