Market review of Nuijamaa : Case Food Agent J&L Ltd
Lipponen, Milla (2017)
Lipponen, Milla
Savonia-ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017111517108
https://urn.fi/URN:NBN:fi:amk-2017111517108
Tiivistelmä
The world has entered the era where national borders lose their significance, because of Globalization. People have noticed new business opportunities arising from abroad. Technological changes have made communication and traveling more common, which also boosts international business operations. Internationalization is one possibility for companies to start expanding their business and increase profit.
This thesis is a market review which consists of a macro environmental analysis and a market survey. The client company of this thesis is Food Agent J&L Ltd, which operates as a grocery agency in the Finnish grocery market. The target area of this thesis is Nuijamaa, located close to Russian border. The client company already has some operations in the target area, and is now considering its expansion alternatives at this specific area. The purpose of this thesis was to provide client company Food Agent J&L Ltd with up-to-date information about Nuijamaa, and help the company with their decision making process.
The theoretical frame work consists of three parts, which are a macro environment analysis, a market survey and a business review. The macro environmental analysis and the market survey were executed in the implementation phase, the macro environmental analysis using a PESTEL analysis and a geographical analysis. The market survey was executed as qualitative research with email interviews and already existing documents as data collection methods. The results are presented in their own section. The rest of this thesis is made up of conclusions, where author discusses some of her own thoughts and also ethical issues.
This thesis is a market review which consists of a macro environmental analysis and a market survey. The client company of this thesis is Food Agent J&L Ltd, which operates as a grocery agency in the Finnish grocery market. The target area of this thesis is Nuijamaa, located close to Russian border. The client company already has some operations in the target area, and is now considering its expansion alternatives at this specific area. The purpose of this thesis was to provide client company Food Agent J&L Ltd with up-to-date information about Nuijamaa, and help the company with their decision making process.
The theoretical frame work consists of three parts, which are a macro environment analysis, a market survey and a business review. The macro environmental analysis and the market survey were executed in the implementation phase, the macro environmental analysis using a PESTEL analysis and a geographical analysis. The market survey was executed as qualitative research with email interviews and already existing documents as data collection methods. The results are presented in their own section. The rest of this thesis is made up of conclusions, where author discusses some of her own thoughts and also ethical issues.