Exploring the Growing Market of the Nigeria Health Sector
Oseji, Uchechukwu (2017)
Oseji, Uchechukwu
Haaga-Helia ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017111417058
https://urn.fi/URN:NBN:fi:amk-2017111417058
Tiivistelmä
The idea of internationalisation of business usually provides opportunities to companies aspiring to expand their market shares. At the same time, it can expose companies to higher risks if not properly carried out. Therefore, embarking on detailed market analysis of the targeted country is paramount for a successful internationalisation process.
The aim of this thesis is to analyse the growing market in the Nigerian Health sector. The objective of this study is to examine the Nigeria medical device market and suggest ways in which Finnish medical device manufacturer can expands their market to the targeted country.
The Empirical part of this study uses qualitative research method which is mainly inter-views. Due to the nature of the research topic, a semi-structured interview was used to get information from health practitioners and medical devices importers in Nigeria.
The findings revealed that the Nigerian medical device market is an emerging market which depend solely on importation of medical devices. Though, the market seems to be highly competitive. Therefore, few recommendations were put forward to give Finnish medical device manufacturers ideas on areas in which they can capitalise on when exporting their products to the targeted market.
The aim of this thesis is to analyse the growing market in the Nigerian Health sector. The objective of this study is to examine the Nigeria medical device market and suggest ways in which Finnish medical device manufacturer can expands their market to the targeted country.
The Empirical part of this study uses qualitative research method which is mainly inter-views. Due to the nature of the research topic, a semi-structured interview was used to get information from health practitioners and medical devices importers in Nigeria.
The findings revealed that the Nigerian medical device market is an emerging market which depend solely on importation of medical devices. Though, the market seems to be highly competitive. Therefore, few recommendations were put forward to give Finnish medical device manufacturers ideas on areas in which they can capitalise on when exporting their products to the targeted market.