Designing a Do It Yourself (DIY) toolkit to enable dispersed corporate entrepreneurship
Sheth, Riddhi Jayesh (2015)
Sheth, Riddhi Jayesh
Laurea-ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017111216927
https://urn.fi/URN:NBN:fi:amk-2017111216927
Tiivistelmä
As businesses mature over time, companies need to find and invest in new growth opportunities. However, finding growth opportunities through innovation is difficult for well-established companies. They are better at execution than innoavtion, and most of them succeed by optimising their existing businesses rather than through creativity and innovations. Elisa Oyj is one such company in Finland, and the case organisation for the thesis.
The purpose of this thesis is to help Elisa generate new service innovations by creating a do-it-yourself toolkit and its governance model that would enable dispersed corporate entrepreneurship in the company. The aim of the toolkit is to help employees test if their ideas have business potential or not. The aim of the governance model is to help the managers manage such a bottom-up innovation effort.
Taking into consideration the complexity of the development project, the thesis first sheds light on the need for corporate innovation, the economics of innovation, the theories on how corporates could innovate based on the presence of a particular long-wave economic cycle and the current approach in corporate innovation and its management. Since the focus of the case organisation is on coming up with service innovations, the thesis also explores the role of service dominant logic as a theoretical base in coming up with service innovations and utilises human centred design and lean startup as two approaches to bring new service innovations to market. SDL aligns very well with Elisa in practice, because the company’s management believes that no business can exist if it does not solve a customer problem.
To create the contents for the toolkit and its governance model, a service design process based on the double diamond method was adopted. Qualitative research, including interviews and workshops with Elisa’s employees, decision-makers and innovators from other companies was undertaken. These insights were made actionable through design principles, which offered guidance on the features of the toolkit and its governance model. The results of the are presented through the iterations of the toolkit and its governance model, which offer an understanding of the content and the desired innovation process both for the employee who might use the toolkit as well as management who will manage it in the future.
This thesis has both scientific and practical value. The scientific value of the study comes from the results of the thesis being commensurate with literature on corporate entrepreneurship, its management, service dominant logic and new service development process. The practical value of the thesis stems from the process used in designing the toolkit, its contents and its governance model, and the considerations and analysis undertaken while designing its contents. This might help other companies create such toolkits and processes to promote entrepreneurship in their companies. As of now, Idea box will be piloted in software services business unit in Elisa, with the possibility to scale across Elisa in the future.
The purpose of this thesis is to help Elisa generate new service innovations by creating a do-it-yourself toolkit and its governance model that would enable dispersed corporate entrepreneurship in the company. The aim of the toolkit is to help employees test if their ideas have business potential or not. The aim of the governance model is to help the managers manage such a bottom-up innovation effort.
Taking into consideration the complexity of the development project, the thesis first sheds light on the need for corporate innovation, the economics of innovation, the theories on how corporates could innovate based on the presence of a particular long-wave economic cycle and the current approach in corporate innovation and its management. Since the focus of the case organisation is on coming up with service innovations, the thesis also explores the role of service dominant logic as a theoretical base in coming up with service innovations and utilises human centred design and lean startup as two approaches to bring new service innovations to market. SDL aligns very well with Elisa in practice, because the company’s management believes that no business can exist if it does not solve a customer problem.
To create the contents for the toolkit and its governance model, a service design process based on the double diamond method was adopted. Qualitative research, including interviews and workshops with Elisa’s employees, decision-makers and innovators from other companies was undertaken. These insights were made actionable through design principles, which offered guidance on the features of the toolkit and its governance model. The results of the are presented through the iterations of the toolkit and its governance model, which offer an understanding of the content and the desired innovation process both for the employee who might use the toolkit as well as management who will manage it in the future.
This thesis has both scientific and practical value. The scientific value of the study comes from the results of the thesis being commensurate with literature on corporate entrepreneurship, its management, service dominant logic and new service development process. The practical value of the thesis stems from the process used in designing the toolkit, its contents and its governance model, and the considerations and analysis undertaken while designing its contents. This might help other companies create such toolkits and processes to promote entrepreneurship in their companies. As of now, Idea box will be piloted in software services business unit in Elisa, with the possibility to scale across Elisa in the future.