Successfully marketing a private company in a growing economy
Jones, Schaontel (2017)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017110716647
https://urn.fi/URN:NBN:fi:amk-2017110716647
Tiivistelmä
This bachelor’s thesis was commissioned by the company of Lionbridge Oy. The objective was to analyze Estonia in order to find possible B2B and B2C customers. The thesis includes a marketing plan for Lionbridge, including a successful marketing strategy to penetrate a new market. Lionbridge is a localization and translation company. The aim of the study was to create an effective plan to expand within a growing economy. A customer questionnaire survey was done to analyze the country’s economy for the marketing strategy.
The objective of this thesis was to develop a strategic marketing plan based on marketing services that can be implemented within a growing economy. The goal was to gain potential clients to create long-term relationships. The research was based on the customer questionnaire surveys which helped to understand a deeper meaning. The results helped to determine correct methods to approach companies in order to receive long-term relationships between businesses. Achieving the goal of finding B2B and B2C clients with the background check of the growing economy helped to increase chances for future growth.
The objective of this thesis was to develop a strategic marketing plan based on marketing services that can be implemented within a growing economy. The goal was to gain potential clients to create long-term relationships. The research was based on the customer questionnaire surveys which helped to understand a deeper meaning. The results helped to determine correct methods to approach companies in order to receive long-term relationships between businesses. Achieving the goal of finding B2B and B2C clients with the background check of the growing economy helped to increase chances for future growth.