Increasing Visibility and Customer Volume in Case Company X
Honkajuuri, Heidi (2017)
Honkajuuri, Heidi
Hämeen ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017103116455
https://urn.fi/URN:NBN:fi:amk-2017103116455
Tiivistelmä
This research was commissioned by case company X. For not losing the competitive edge the company wanted to stay anonymous. However, some details about the company were researcher able to use and publish within this research. Main reason for this thesis was to find out how could this company grow their brand awareness and attract more customers towards their services.
The objectives of the research included: gathering theoretical information about Content Marketing, Social Media Marketing and other related theories as well as describing the current situation of the case company X. In order to make recommendations of the most effective and reasonable ways to improve visibility and grow the customer base, proper analysis needed to be executed. After recommendations were completed the final conclusion was made. What comes to the research methods; literature and different web sources were utilized to find related secondary data, interview with CEO was conducted to get primary data and finally current situation analyzed by using SWOT and examining currently used marketing channels as well as competitive advantage.
The analysis pointed out that the case company X’s marketing strategies were in need of genuine re-evaluation. Since the company wished to have more cost-efficient and faster ways to promote their services it was recommended for them to put especially more focus on their social media presence. Also one of the key points was that whichever marketing channel/s they will choose to utilize they should first have a solid content plan to get their messages heard. It is hoped that the case company X will utilize the needful instructions and tips introduced in this research for their future marketing development.
The objectives of the research included: gathering theoretical information about Content Marketing, Social Media Marketing and other related theories as well as describing the current situation of the case company X. In order to make recommendations of the most effective and reasonable ways to improve visibility and grow the customer base, proper analysis needed to be executed. After recommendations were completed the final conclusion was made. What comes to the research methods; literature and different web sources were utilized to find related secondary data, interview with CEO was conducted to get primary data and finally current situation analyzed by using SWOT and examining currently used marketing channels as well as competitive advantage.
The analysis pointed out that the case company X’s marketing strategies were in need of genuine re-evaluation. Since the company wished to have more cost-efficient and faster ways to promote their services it was recommended for them to put especially more focus on their social media presence. Also one of the key points was that whichever marketing channel/s they will choose to utilize they should first have a solid content plan to get their messages heard. It is hoped that the case company X will utilize the needful instructions and tips introduced in this research for their future marketing development.