Vietnam’s Image as a tourism destination from the points of view of Finnish travellers
Huynh, Tuyet (2017)
Huynh, Tuyet
Haaga-Helia ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017091415095
https://urn.fi/URN:NBN:fi:amk-2017091415095
Tiivistelmä
This thesis aims to study the image of Vietnam tourism from the perspectives of Finnish people, especially in how they would prefer to travel to Vietnam, the motivations to trav-el there and how to improve Vietnam as a more attracting travelling destination.
The theoretical framework of the research introduces Vietnam as a tourism destination following a 3 A’s framework – accessibility, attraction and awareness. It also gives ex-planation to the functional characteristics of Vietnam tourism including scenery, price level, climate, nightlife and entertainment, national park, local infrastructure, architec-ture, historic sites, beaches and cuisines. The concept of destination image, the for-mation of destination image and cultural factors influencing destination image formation are also presented.
Quantitative research method is majorly applied in this research and qualitative method-ology with open-ended questions is also used to analyzed the questions in-depth and get more insights of the problem. The survey was distributed online by using Webropol online survey tool and on street-survey, it was conducted in May 2017 and in total 83 responses were collected.
The key finding of the study indicates that Finnish people have a positive image about Vietnam. However, during the interview, a fraction of younger people under 20 years old still have little knowledge about Vietnam and what it could offer to tourists, while the sen-ior age group is afraid of far travelling distance to Vietnam. Safety issue is said to be a big concern for many Finnish people when travelling to Vietnam. Therefore, information about Vietnam travelling safety guide and tourism police forces should be presented and developed to the tourists.
The theoretical framework of the research introduces Vietnam as a tourism destination following a 3 A’s framework – accessibility, attraction and awareness. It also gives ex-planation to the functional characteristics of Vietnam tourism including scenery, price level, climate, nightlife and entertainment, national park, local infrastructure, architec-ture, historic sites, beaches and cuisines. The concept of destination image, the for-mation of destination image and cultural factors influencing destination image formation are also presented.
Quantitative research method is majorly applied in this research and qualitative method-ology with open-ended questions is also used to analyzed the questions in-depth and get more insights of the problem. The survey was distributed online by using Webropol online survey tool and on street-survey, it was conducted in May 2017 and in total 83 responses were collected.
The key finding of the study indicates that Finnish people have a positive image about Vietnam. However, during the interview, a fraction of younger people under 20 years old still have little knowledge about Vietnam and what it could offer to tourists, while the sen-ior age group is afraid of far travelling distance to Vietnam. Safety issue is said to be a big concern for many Finnish people when travelling to Vietnam. Therefore, information about Vietnam travelling safety guide and tourism police forces should be presented and developed to the tourists.