The Impact of Information Technology on the Music Tour Management. Case Study: Master Tour
Nechaeva, Ekaterina (2017)
Nechaeva, Ekaterina
Laurea-ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017061313413
https://urn.fi/URN:NBN:fi:amk-2017061313413
Tiivistelmä
This Bachelor’s thesis aims to identify the influence of information technology on a music tour management. This thesis research consists of the literature review which discusses the changing business model of the music industry, the statistics of global revenue and the reasons of growing demand for touring. Furthermore, two approaches of tour advancing are presented, namely traditional and modern. Where traditional approach includes an extensive amount of paperwork, the modern approach is based on software programs which allow tour managers to complete the whole tour advancing in one application.
Master Tour application was chosen as a case study for this research due to the reason that it is currently the leading software available on the market. In order to gather empirical data for the analysis, a qualitative research method was used to obtain in-depth understanding of the research problem. Two expert theme interviews were conducted which showed the re-sults of user satisfaction, as well as the software’s advantages and disadvantages.
In addition, the study also discusses the possible reasons why the process of adaptation to new technologies is going slowly. For example, geographical factors can play a role since the music market development may vary in different countries.
The results indicate that despite the Master Tour software covers all necessary elements of tour production, it still cannot fully replace the traditional approach. The missing gap between theory and practice was identified in regards to using applications in tour managers work. This research can be valuable both for current and future tour managers as it introduces the detailed analysis of traditional and modern approaches of production.
Master Tour application was chosen as a case study for this research due to the reason that it is currently the leading software available on the market. In order to gather empirical data for the analysis, a qualitative research method was used to obtain in-depth understanding of the research problem. Two expert theme interviews were conducted which showed the re-sults of user satisfaction, as well as the software’s advantages and disadvantages.
In addition, the study also discusses the possible reasons why the process of adaptation to new technologies is going slowly. For example, geographical factors can play a role since the music market development may vary in different countries.
The results indicate that despite the Master Tour software covers all necessary elements of tour production, it still cannot fully replace the traditional approach. The missing gap between theory and practice was identified in regards to using applications in tour managers work. This research can be valuable both for current and future tour managers as it introduces the detailed analysis of traditional and modern approaches of production.