Marketing of Travel Agency via Social Media : Case: ''Best Travel" agency
Zykova, Inna (2017)
Zykova, Inna
Vaasan ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017060712748
https://urn.fi/URN:NBN:fi:amk-2017060712748
Tiivistelmä
The aim of the thesis was to develop a strategy for a travel agency to increase online visibility in order to compete effectively with other similar types of businesses on the market. This thesis used a specific company as an example, as the company is the place of the practical training the author carried out during her studies.
The travel agency, mentioned above is located in Russia. The thesis research problem is valuable for the employer as it contains both theoretical and practical applications.
The theoretical study of the thesis discusses several marketing theories along with the conceps of e-commerce and e-marketing as both are subjects of current interest due to the broad use of the internet in the tourism sector.
The qualitative research was conducted for a specific company. As a result, there is a practical application plan development via the popular Russian social network – VK.com.
The travel agency, mentioned above is located in Russia. The thesis research problem is valuable for the employer as it contains both theoretical and practical applications.
The theoretical study of the thesis discusses several marketing theories along with the conceps of e-commerce and e-marketing as both are subjects of current interest due to the broad use of the internet in the tourism sector.
The qualitative research was conducted for a specific company. As a result, there is a practical application plan development via the popular Russian social network – VK.com.